{
  "id": 6489364,
  "title": "Meta’s share price surges after personal AI agent release",
  "url": "https://urgent.news/2026/09/09/metas-share-price-surges-after-personal-ai-agent-release",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-09T21:51:00.000Z",
  "source": {
    "name": "Free Malaysia Today",
    "slug": "free-malaysia-today-freemalays",
    "url": "https://www.freemalaysiatoday.com/category/business/2026/09/10/meta-share-price-surges-after-personal-ai-agent-release"
  },
  "original_language": "en",
  "account": "Meta's share price skyrocketed over 6% on Wednesday following the unveiling of a personal AI agent named Muse. The release comes as the company battles to stay ahead in the AI race against rivals such as OpenAI, Anthropic, and Google. Muse, designed for users without technical expertise, can book travel, send emails, and make purchases on behalf of its users. Available to those aged 18 and over, Muse comes with a free tier or monthly subscription plans of $20 or $100, depending on usage. The personal AI agent is part of Meta's ambitious pursuit of \"personal superintelligence\" as CEO Mark Zuckerberg aims to outpace competitors in the rapidly evolving AI landscape. Meta has already invested billions of dollars into its AI division, Meta Superintelligence Labs, and expects to spend up to $145 billion this year, nearly double its 2025 outlay. The launch of Muse follows a recent agreement with a coalition of US states, in which Meta agreed to pay up to $16.7 billion and impose new limits on how teenagers use its platforms.",
  "summary": "The company behind Facebook and Instagram says the Muse AI agent can book travel, send emails and make purchases on a user's behalf.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "MarketWatch Top",
        "title": "Meta’s stock jumps as new personal AI agent Muse addresses a major investor concern",
        "url": "https://urgent.news/2026/09/09/metas-stock-jumps-as-new-personal-ai-agent-muse-addresses-a-major",
        "published": "2026-09-09T12:43:00.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Meta’s share price surges after personal AI agent release",
        "url": "https://urgent.news/2026/09/09/metas-share-price-surges-after-personal-ai-agent-release-6492383",
        "published": "2026-09-09T21:51:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}