{
  "id": 6488744,
  "title": "Inside Spotify House Seoul — 3 floors built around the listener",
  "url": "https://urgent.news/2026/09/09/inside-spotify-house-seoul-3-floors-built-around-the-listener-6488744",
  "topic": "world",
  "section": "World",
  "published": "2026-09-09T22:47:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/lifestyle/people-events/20260910/inside-spotify-house-seoul-3-floors-built-around-the-listener"
  },
  "original_language": "en",
  "account": "Seoul's Anderson C district now hosts Spotify House Seoul, the music streaming platform's largest three-story installation. Spanning all three floors of the Seongsu-dong building, the structure immerses visitors in Spotify's functionality within a walk-in environment.\n\nThe ground floor houses six themed zones, each featuring a distinct aspect of the app. The top floor presents a stage visible from every corner, where live performances fill the initial three evenings. Genre-specific concerts alternate with room-style concerts during the final day.\n\nPerformers stocked a snack vending machine with self-chosen treats. A telephone receiver plays a personalized message dictated by the dialled artist's number. A Jenga set assembles a playlist as it disassembles. The Spotify Code, a scannable barcode, connects every stop back to the platform.\n\nLive acts took center stage for the first three nights, divided by genre. The closing day focused solely on room-style performances, keeping the rooms open for exploration. Reporters were granted a walkthrough of the space just before the doors opened on Thursday, concluding Sunday's festivities.",
  "summary": "A vending machine is stocked with snacks the performers picked themselves. A telephone receiver that plays back a message recorded by whichever artist's number you dial. A Jenga set that assembles a playlist as it comes apart. Spotify has crammed all of this into a three-story building in Seongsu-dong in Seongdong District, one of Seoul's most bustling, trendiest neighborhoods. Spotify House…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Inside Spotify House Seoul — 3 floors built around the listener",
        "url": "https://urgent.news/2026/09/09/inside-spotify-house-seoul-3-floors-built-around-the-listener",
        "published": "2026-09-09T22:07:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}