{
  "id": 6478766,
  "title": "Aerie soars in back-to-school sales, while American Eagle works to ‘balance’ denim",
  "url": "https://urgent.news/2026/09/09/aerie-soars-in-back-to-school-sales-while-american-eagle-works-to",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-09T21:38:01.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/operations/aerie-soars-in-back-to-school-sales-while-american-eagle-works-to-balance-denim/"
  },
  "original_language": "en",
  "account": "As the back-to-school season comes to an end, Aerie continues its strong sales performance. In contrast, American Eagle is still facing challenges as it attempts to reposition its denim business. On Wednesday, AEO Inc. announced that its net revenue for the second fiscal quarter reached $1.38 billion, a 8% increase compared to the previous year. The company's comparable sales at Aerie increased by 19%, while those at American Eagle declined by 1%. Additionally, AEO Inc. received a tariff refund of $196 million, including interest.\n\nDuring the company's earnings call on Wednesday, CEO Jay Schottenstein expressed that the second quarter marked another significant step forward for AEO. \"We built on the strength of our portfolio, making progress at American Eagle, while Aerie continued to deliver outstanding performance,\" he added. However, Schottenstein acknowledged that American Eagle still requires work to achieve its goals. He stated, \"We are moving in the right direction, yet there remains work to do.\"",
  "summary": "As the back-to-school season dies down, Aerie is continuing its hot streak. Meanwhile, American Eagle is still dealing with sales slumps as it works to reposition its denim business.",
  "key_points": [
    "Aerie's second quarter sales up 19% compared to last year",
    "American Eagle's denim sales declined 1% in Q2",
    "AEO received $196M tariff refund including interest"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Retail Dive",
        "title": "American Eagle falls flat with women, again",
        "url": "https://urgent.news/2026/09/10/american-eagle-falls-flat-with-women-again",
        "published": "2026-09-10T16:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}