{
  "id": 6471602,
  "title": "Apple pitches its new phones, watches, and AirPods as vehicles for AI",
  "url": "https://urgent.news/2026/09/09/apple-pitches-its-new-phones-watches-and-airpods-as-vehicles-for-ai",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-09T19:52:47.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91603657/apple-pitches-its-new-phones-watches-and-airpods-as-vehicles-for-ai"
  },
  "original_language": "en",
  "account": "Apple's latest hardware event showcased how its devices are being designed to be intelligent personal hubs, leveraging AI capabilities. CEO John Ternus highlighted the iPhone 18 series, the Duo foldable phone, AirPods 5, and Apple Watch Series 12 and Ultra 4 as being \"purpose built\" to serve as users' own intelligent personal devices.\n\nThe new iPhone 18 Pro and Pro Max models feature a second \"neural engine\" accelerator, doubling compute power for running on-device AI models compared to previous chip generations. The centerpiece of the new iPhones is Siri AI, now powered by Apple Intelligence, which can draw on personal context to assist users in various tasks across messages, emails, and photos.\n\nSiri AI will remain in beta even after the new OS versions, according to an analyst. The Duo's foldable design allows for conversation with Siri while viewing content on the other screen. The iPhone's Camera app now includes Siri mode, enabling real-time analysis and automatic photo capture, along with AI-driven features like Spatial Reframing, Extend, and Clean Up.\n\nThe AirPods 5 boast improved active noise cancellation and discreet head nod/shake controls to respond to Siri AI. AirPods also offer live translation, a feature introduced last year. The Apple Watch Series 12 and Ultra 4 introduce \"audio intelligence\" features, such as Sound Recognition to identify and alert users to specific sounds, Live Rewind to summarize recent conversations, and Siri Recap to generate titles and key points from conversations. Privacy is emphasized, with the Watch's S11 chip featuring a secure exclave for processing and immediately deleting audio data. The new Health app uses AI to offer personalized health insights and evaluate workout movements through the phone's camera.",
  "summary": "Apple’s phones, watches, and earphones are increasingly judged by how well they enable and support personal AI experiences. Apple’s new CEO, John Ternus, opened his company’s hardware event Wednesday by explaining how AI will transform the Apple device experience, and how Apple devices are ideally situated to capture and understand users’ personal and contextual data. Ternus said the new iPhone…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}