{
  "id": 6469572,
  "title": "iPhone 18 Pro's $100 Price Increase is Actually $300 If You Want 1TB Storage",
  "url": "https://urgent.news/2026/09/09/iphone-18-pros-100-price-increase-is-actually-300-if-you-want-1tb",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-09T20:20:26.000Z",
  "source": {
    "name": "MacRumors",
    "slug": "macrumors",
    "url": "https://www.macrumors.com/2026/09/09/iphone-18-pro-storage-price-hike/"
  },
  "original_language": "en",
  "account": "Apple has raised the base price of the iPhone 18 Pro and iPhone 18 Pro Max by $100 compared to the iPhone 17 Pro models. However, if you desire more storage, those price increases are even greater. The iPhone 18 Pro begins at $1,199 for 256GB of storage, whereas the iPhone 17 Pro started at $1,099. Going up to 512GB adds a $200 surcharge, bringing the price to $1,399. For those who require 1TB of storage, the cost will increase by $300. A 1TB iPhone 18 Pro is priced at $1,799, while a 1TB iPhone 17 Pro Max was $1,499 in the previous year. This year, Apple has introduced a 2TB option for the Pro series, priced at $2,399. Conversely, a 1TB iPhone 17 Pro Max will cost $1,899 this year, a $500 increase from its 2TB counterpart's price. The rising costs of storage and memory due to ongoing supply shortages seem to justify the notable surcharge on the 1TB storage option.",
  "summary": "Apple raised the base price of the iPhone 18 Pro and ‌iPhone 18 Pro‌ Max by $100 compared to the iPhone 17 Pro models, but if you want more storage, those price increases are even higher. The ‌iPhone 18 Pro‌ starts at $1,199 for 256GB of storage, while the ‌iPhone 17 Pro‌ started at $1,099. There's a $200 increase if you go up to 512GB ($1,399), but if you want 1TB…",
  "key_points": [
    "iPhone 18 Pro base price raised $100 from iPhone 17 Pro",
    "1TB storage adds $300, $500 more than 1TB iPhone 17 Pro",
    "Apple cites supply shortages to justify price increases"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}