{
  "id": 6467870,
  "title": "‘Avengers: Doomsday’ Presales Hit $50 Million 3 Months Before Release",
  "url": "https://urgent.news/2026/09/09/avengers-doomsday-presales-hit-50-million-3-months-before-release",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-09T20:11:24.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/creative-content/movies/avengers-doomsday-presales-50-million-before-release/"
  },
  "original_language": "en",
  "account": "Marvel Studios' upcoming film \"Avengers: Doomsday\" has shattered expectations by reaching $50 million in box office presales just three months before its release, potentially surpassing the record set by \"Spider-Man: Brand New Day.\" Disney Senior Vice President and Chief Financial Officer Hugh Johnston revealed this milestone at the Goldman Sachs Communacopia + Technology Conference, attributing the surge in excitement to the Marvel fanbase. Among the advance ticket sales, 70% were for premium formats labeled with the Infinity Vision, aimed at directing Marvel enthusiasts to alternative formats beyond IMAX, specifically for the screening of \"Dune: Part Three\" in December. Following the blockbuster success of \"Spider-Man: Brand New Day,\" which has grossed over $2.4 billion worldwide, \"Avengers: Doomsday\" is set to release in December, facing stiff competition for box office space against other Marvel titles like \"The Incredibles 3,\" \"Frozen\" sequels, and \"Avengers: Secret Wars\" in 2027 and 2028. The movie's trailer has become Disney's most-watched in history, and viewership on Disney+ for Marvel Studios' films saw a remarkable surge of over 200 million hours in August. With \"Dune: Part Three\" and other holiday releases in theaters, Disney is grappling with limited space for \"Avengers: Doomsday.\" However, if momentum persists, the film could challenge the $360 million domestic opening weekend record of \"Spider-Man: Brand New Day\" and the $1.2 billion global opening record held by \"Endgame.\"",
  "summary": "The box office records set by \"Spider-Man: Brand New Day\" may not last long The post ‘Avengers: Doomsday’ Presales Hit $50 Million 3 Months Before Release appeared first on TheWrap .",
  "key_points": [
    "Avengers: Doomsday presales hit $50 million in 3 months.",
    "70% of advance ticket sales for Infinity Vision format.",
    "Disney faces limited box office space with other Marvel releases."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Variety",
        "title": "‘Avengers: Doomsday’ Has Already Made $50 Million in Pre-Sales, Three Months Before Release",
        "url": "https://urgent.news/2026/09/09/avengers-doomsday-has-already-made-50-million-in-pre-sales-three",
        "published": "2026-09-09T22:16:17.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}