{
  "id": 6460726,
  "title": "Apple raises iPhone prices as memory shortage drives costs up",
  "url": "https://urgent.news/2026/09/09/apple-raises-iphone-prices-as-memory-shortage-drives-costs-up",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-09T18:29:41.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/apple-iphone-18-pro-price-increase-2026-9"
  },
  "original_language": "en",
  "account": "Apple has announced the release of the new iPhone 18 Pro and Pro Max models, with a notable price increase of $100 compared to the previous iPhone 17 Pro models. This move is attributed to the global memory shortage, a challenge faced by various tech companies. The top-tier iPhone 18 models come with storage options of 256GB, 512GB, 1TB, and 2TB, priced at $2399 and $2499 respectively, which surpass the previous most expensive iPhone 17 Pro Max's 2TB variant. However, the iPhone Duo, a foldable model, is priced significantly higher at $3199 for a 2TB configuration. Apple's CEO, Tim Cook, acknowledged the company's reluctance to raise prices due to the exponential rise in memory costs during a 100-year memory pricing flood. Other tech giants, including Samsung and Google, have also increased prices on their devices due to the soaring memory costs. The new iPhones will be available for preorder starting September 12 and go on sale on September 18.",
  "summary": "Apple unveiled the iPhone 18 Pro and Pro Max at its launch event. Prices start at $100 more than the previous models.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 12,
    "also_reported_by": [
      {
        "outlet": "Business Insider",
        "title": "The foldable iPhone Duo is Apple's boldest smartphone experiment yet",
        "url": "https://urgent.news/2026/09/09/the-foldable-iphone-duo-is-apples-boldest-smartphone-experiment-yet",
        "published": "2026-09-09T18:31:42.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "Apple just made the iPhone 17 lineup $100 more expensive",
        "url": "https://urgent.news/2026/09/09/apple-just-made-the-iphone-17-lineup-100-more-expensive",
        "published": "2026-09-09T19:16:57.000Z"
      },
      {
        "outlet": "9to5Mac",
        "title": "iPhone 18 Pro buyers can get a free trial of Apple One",
        "url": "https://urgent.news/2026/09/09/iphone-18-pro-buyers-can-get-a-free-trial-of-apple-one",
        "published": "2026-09-09T19:26:12.000Z"
      },
      {
        "outlet": "Gulf News",
        "title": "Apple launches iPhone Duo, iPhone 18 Pro in UAE: Prices, release dates revealed",
        "url": "https://urgent.news/2026/09/09/apple-launches-iphone-duo-iphone-18-pro-in-uae-prices-release-dates",
        "published": "2026-09-09T19:28:24.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "Apple raises iPhone prices by $100 on all of the older models it is offering, including the iPhone 16, the iPhone 17 lineup, as well as the iPhone Air (Cameron Faulkner/The Verge)",
        "url": "https://urgent.news/2026/09/09/apple-raises-iphone-prices-by-100-on-all-of-the-older-models-it-is",
        "published": "2026-09-09T19:31:03.000Z"
      },
      {
        "outlet": "The Citizen",
        "title": "The foldable iPhone Duo arrives, plus every big reveal from Apple’s event",
        "url": "https://urgent.news/2026/09/09/the-foldable-iphone-duo-arrives-plus-every-big-reveal-from-apples",
        "published": "2026-09-09T19:34:33.000Z"
      },
      {
        "outlet": "Fortune",
        "title": "21 photos of Apple’s first-ever foldable iPhone",
        "url": "https://urgent.news/2026/09/09/21-photos-of-apples-first-ever-foldable-iphone",
        "published": "2026-09-09T19:43:15.000Z"
      },
      {
        "outlet": "TechRadar",
        "title": "Apple iPhone 18 Pro & Apple iPhone Duo preorders: everything you need to know, including start times, deals, and pricing",
        "url": "https://urgent.news/2026/09/09/apple-iphone-18-pro-apple-iphone-duo-preorders-everything-you-need-to",
        "published": "2026-09-09T19:51:27.000Z"
      },
      {
        "outlet": "The Indian Express",
        "title": "Apple iPhone 18 Pro, Pro Max launched: Price, specs and India availability",
        "url": "https://urgent.news/2026/09/09/apple-iphone-18-pro-pro-max-launched-price-specs-and-india",
        "published": "2026-09-09T20:06:15.000Z"
      },
      {
        "outlet": "Arabian Business",
        "title": "Apple iPhone Duo in UAE: Prices hit $3,703 for foldable phone as release date revealed",
        "url": "https://urgent.news/2026/09/09/apple-iphone-duo-in-uae-prices-hit-3-703-for-foldable-phone-as",
        "published": "2026-09-09T20:14:49.000Z"
      },
      {
        "outlet": "Business Recorder",
        "title": "Apple joins foldable phone race with $1,999 passport-shaped iPhone Duo",
        "url": "https://urgent.news/2026/09/09/apple-joins-foldable-phone-race-with-1-999-passport-shaped-iphone-duo",
        "published": "2026-09-09T20:22:26.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}