{
  "id": 6460725,
  "title": "The foldable iPhone Duo is Apple's boldest smartphone experiment yet",
  "url": "https://urgent.news/2026/09/09/the-foldable-iphone-duo-is-apples-boldest-smartphone-experiment-yet",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-09T18:31:42.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/apple-iphone-duo-foldable-2026-9"
  },
  "original_language": "en",
  "account": "Apple has launched its first foldable iPhone, the iPhone Duo, marking a significant shift in the company's design philosophy. The new device, unveiled at the company's annual September hardware event, boasts two displays and is 50% larger than the iPhone 18 Pro Max. Priced at $1,999, the iPhone Duo represents Apple's departure from the traditional rectangular iPhone form factor that has been the norm since Steve Jobs introduced it in 2007. John Ternus, Apple's CEO, praised the new design, noting that it offers a more intuitive and natural user experience, similar to that of an iPad. The Duo comes in two color options and features two displays: a smaller front display and a larger open screen. When unfolded, the phone can also display content on both sides of the hinge. While Samsung and Chinese companies have also introduced foldable phones, Apple's decision to enter the foldable market is seen as a bold move that could shape the future of smartphones.",
  "summary": "Apple has stuck to the long, rectangular iPhone shape since 2007. The new iPhone Duo foldable shows Apple is still willing to experiment.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 12,
    "also_reported_by": [
      {
        "outlet": "Business Insider",
        "title": "Apple raises iPhone prices as memory shortage drives costs up",
        "url": "https://urgent.news/2026/09/09/apple-raises-iphone-prices-as-memory-shortage-drives-costs-up",
        "published": "2026-09-09T18:29:41.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "Apple just made the iPhone 17 lineup $100 more expensive",
        "url": "https://urgent.news/2026/09/09/apple-just-made-the-iphone-17-lineup-100-more-expensive",
        "published": "2026-09-09T19:16:57.000Z"
      },
      {
        "outlet": "9to5Mac",
        "title": "iPhone 18 Pro buyers can get a free trial of Apple One",
        "url": "https://urgent.news/2026/09/09/iphone-18-pro-buyers-can-get-a-free-trial-of-apple-one",
        "published": "2026-09-09T19:26:12.000Z"
      },
      {
        "outlet": "Gulf News",
        "title": "Apple launches iPhone Duo, iPhone 18 Pro in UAE: Prices, release dates revealed",
        "url": "https://urgent.news/2026/09/09/apple-launches-iphone-duo-iphone-18-pro-in-uae-prices-release-dates",
        "published": "2026-09-09T19:28:24.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "Apple raises iPhone prices by $100 on all of the older models it is offering, including the iPhone 16, the iPhone 17 lineup, as well as the iPhone Air (Cameron Faulkner/The Verge)",
        "url": "https://urgent.news/2026/09/09/apple-raises-iphone-prices-by-100-on-all-of-the-older-models-it-is",
        "published": "2026-09-09T19:31:03.000Z"
      },
      {
        "outlet": "The Citizen",
        "title": "The foldable iPhone Duo arrives, plus every big reveal from Apple’s event",
        "url": "https://urgent.news/2026/09/09/the-foldable-iphone-duo-arrives-plus-every-big-reveal-from-apples",
        "published": "2026-09-09T19:34:33.000Z"
      },
      {
        "outlet": "Fortune",
        "title": "21 photos of Apple’s first-ever foldable iPhone",
        "url": "https://urgent.news/2026/09/09/21-photos-of-apples-first-ever-foldable-iphone",
        "published": "2026-09-09T19:43:15.000Z"
      },
      {
        "outlet": "TechRadar",
        "title": "Apple iPhone 18 Pro & Apple iPhone Duo preorders: everything you need to know, including start times, deals, and pricing",
        "url": "https://urgent.news/2026/09/09/apple-iphone-18-pro-apple-iphone-duo-preorders-everything-you-need-to",
        "published": "2026-09-09T19:51:27.000Z"
      },
      {
        "outlet": "The Indian Express",
        "title": "Apple iPhone 18 Pro, Pro Max launched: Price, specs and India availability",
        "url": "https://urgent.news/2026/09/09/apple-iphone-18-pro-pro-max-launched-price-specs-and-india",
        "published": "2026-09-09T20:06:15.000Z"
      },
      {
        "outlet": "Arabian Business",
        "title": "Apple iPhone Duo in UAE: Prices hit $3,703 for foldable phone as release date revealed",
        "url": "https://urgent.news/2026/09/09/apple-iphone-duo-in-uae-prices-hit-3-703-for-foldable-phone-as",
        "published": "2026-09-09T20:14:49.000Z"
      },
      {
        "outlet": "Business Recorder",
        "title": "Apple joins foldable phone race with $1,999 passport-shaped iPhone Duo",
        "url": "https://urgent.news/2026/09/09/apple-joins-foldable-phone-race-with-1-999-passport-shaped-iphone-duo",
        "published": "2026-09-09T20:22:26.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}