{
  "id": 6460683,
  "title": "NFL Finalizes Content Partnership With The Athletic",
  "url": "https://urgent.news/2026/09/09/nfl-finalizes-content-partnership-with-the-athletic",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-09T18:50:00.000Z",
  "source": {
    "name": "Front Office Sports",
    "slug": "front-office-sports",
    "url": "https://frontofficesports.com/article/nfl-content-partnership-the-athletic/"
  },
  "original_language": "en",
  "account": "In an update prior to the upcoming football season, the NFL and The Athletic have solidified a content collaboration. The deal was first hinted at by Front Office Sports in August. As of the latest information, multiple articles from the NYT-owned sports entity are now available on NFL.com's homepage. When users click on these stories, they encounter a paywall, which grants access to the NFL+ subscription platform. This platform offers a variety of tiers, including mobile streaming for every NFL game broadcast on local Fox and CBS channels, all standalone games (including those on ESPN, NBC, Amazon's Prime Video, and Netflix), and NFL RedZone. NFL and The Athletic spokespersons have yet to provide further details on the specifics of the new partnership. Simultaneously, The Athletic also entered into a similar arrangement, allowing its stories to be published on NBA.com. NFL Media, the league's content division, is enhancing its offerings following the sale of NFL Network to ESPN. Andrew Siciliano, Colleen Wolfe, and Michael Yam are set to return to NFL Media, while new additions Trevor Sikkema and Brett Kollmann will also be joining. NFL Media confirmed earlier this week that former quarterback Cody Kessler and wide receiver Nelson Agholor will also serve as analysts.",
  "summary": "Articles from the outlet now appear on NFL.com.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}