{
  "id": 6460276,
  "title": "Apple's new boss starts with big gamble on costly first folding iPhone",
  "url": "https://urgent.news/2026/09/09/apples-new-boss-starts-with-big-gamble-on-costly-first-folding-iphone",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-09T18:39:45.000Z",
  "source": {
    "name": "BBC News",
    "slug": "bbc-news",
    "url": "https://www.bbc.co.uk/news/articles/clyjd1jnd03o?at_medium=RSS&at_campaign=rss"
  },
  "original_language": "en",
  "account": "Apple has appointed John Ternus as its new chief executive, just two weeks into the role, just as the company unveils a significant change to the iconic iPhone. Ternus, who took over from Tim Cook, displayed the highly anticipated foldable iPhone, called the Duo, at the company's annual product launch event. The Duo boasts a book-style design and is the largest iPhone ever, with starting prices ranging from $2,000 (£1,475) to $3,200 (£2,499). Ternus highlighted the Duo's intuitive folding features, aiming to create a unique experience that stands out from other foldable smartphones. The company also announced the new iPhone 18 and 18 Pro, starting at $1,200 (£885) and $1,300 (£959) respectively. Despite the high price point, analysts suggest that the foldable iPhone could face challenges similar to Apple's Vision Pro headset, which has struggled to gain traction.",
  "summary": "Apple showed off at an event the first major design change to the iPhone in almost 20 years.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 11,
    "also_reported_by": [
      {
        "outlet": "Gulf News",
        "title": "Apple’s first foldable iPhone opens to 7.6 inches and starts at Dh8,499 in UAE",
        "url": "https://urgent.news/2026/09/09/apples-first-foldable-iphone-opens-to-7-6-inches-and-starts-at-dh8",
        "published": "2026-09-09T18:38:31.000Z"
      },
      {
        "outlet": "ABC News (US)",
        "title": "Apple announces first-ever foldable iPhone, starting at $1,999",
        "url": "https://urgent.news/2026/09/09/apple-announces-first-ever-foldable-iphone-starting-at-1-999",
        "published": "2026-09-09T18:38:45.000Z"
      },
      {
        "outlet": "BBC Technology",
        "title": "Apple's new boss starts with big gamble on costly first folding iPhone",
        "url": "https://urgent.news/2026/09/09/apples-new-boss-starts-with-big-gamble-on-costly-first-folding-iphone-6460354",
        "published": "2026-09-09T18:39:45.000Z"
      },
      {
        "outlet": "9to5Google",
        "title": "Apple’s iPhone Duo foldable has the same IP68 protection as Pixel Fold – temporary",
        "url": "https://urgent.news/2026/09/09/apples-iphone-duo-foldable-has-the-same-ip68-protection-as-pixel-fold",
        "published": "2026-09-09T19:05:00.000Z"
      },
      {
        "outlet": "New Straits Times",
        "title": "Apple unveils RM8,134 passport-shaped foldable iPhone Duo [WATCH]",
        "url": "https://urgent.news/2026/09/09/apple-unveils-rm8-134-passport-shaped-foldable-iphone-duo-watch",
        "published": "2026-09-09T19:10:31.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "iPhone Duo supports Apple Pencil and comes with iOS redesigned for multitasking on different screen sizes/orientations, with auto-adjusting controls and apps (Terrence O'Brien/The Verge)",
        "url": "https://urgent.news/2026/09/09/iphone-duo-supports-apple-pencil-and-comes-with-ios-redesigned-for",
        "published": "2026-09-09T19:16:01.000Z"
      },
      {
        "outlet": "Le Monde English",
        "title": "Apple unveils iPhone Duo, its first foldable smartphone",
        "url": "https://urgent.news/2026/09/09/apple-unveils-iphone-duo-its-first-foldable-smartphone",
        "published": "2026-09-09T19:36:52.000Z"
      },
      {
        "outlet": "TechCrunch",
        "title": "Everything Apple announced at its fall iPhone event, from the foldable iPhone Duo to an always-listening Apple Watch",
        "url": "https://urgent.news/2026/09/09/everything-apple-announced-at-its-fall-iphone-event-from-the-foldable",
        "published": "2026-09-09T20:03:43.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Apple unveils iPhone Duo, its first foldable smartphone",
        "url": "https://urgent.news/2026/09/09/apple-unveils-iphone-duo-its-first-foldable-smartphone-6482105",
        "published": "2026-09-09T21:18:11.000Z"
      },
      {
        "outlet": "MyJoyOnline Ghana",
        "title": "Apple’s new boss starts with big gamble on costly first folding iPhone",
        "url": "https://urgent.news/2026/09/09/apples-new-boss-starts-with-big-gamble-on-costly-first-folding-iphone-6496812",
        "published": "2026-09-09T23:26:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}