{
  "id": 64565,
  "title": "The international hotel chains targeting China’s value-driven travellers",
  "url": "https://urgent.news/2026/08/03/the-international-hotel-chains-targeting-chinas-value-driven",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-03T01:00:09.000Z",
  "source": {
    "name": "SCMP Business",
    "slug": "scmp-business",
    "url": "https://www.scmp.com/economy/china-economy/article/3362559/international-hotel-chains-targeting-chinas-value-driven-travellers"
  },
  "original_language": "en",
  "account": null,
  "summary": "International hotel chains are targeting China's value-driven travellers by expanding into the midscale and upper-midscale segments, according to a recent report. Ryan Liu, a recent graduate in Shenzhen, recently experienced this shift when he stayed at a Hampton by Hilton hotel for about US$89 a night, which he found affordable while still offering quality facilities. This trend is driven by China's growing domestic tourism sector, which reached 1.90 billion trips in the first quarter of this year, generating a total tourism spending of 1.86 trillion yuan. Despite a slight decrease in average spending per trip, domestic consumers remain price-sensitive, making midscale hotels an attractive option for international hotel groups. Hilton's Tempo by Hilton brand is set to debut in mainland China, joining other brands like Canopy, Curio Collection, Tapestry Collection, and Motto. Marriott has also introduced its Series by Marriott brand to cater to this market segment.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}