{
  "id": 6455401,
  "title": "Apple Watch Ultra 4 announced with no price increase, new features",
  "url": "https://urgent.news/2026/09/09/apple-watch-ultra-4-announced-with-no-price-increase-new-features",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-09T17:59:21.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/tech/apple-watch-ultra-4-announcement-iphone-event-2026"
  },
  "original_language": "en",
  "account": "Apple unveiled its newest rugged wearable, the Apple Watch Ultra 4, at its Surprise and Shine iPhone event on Wednesday. The Ultra 4 is set to launch alongside the Apple Watch Series 12, new AirPods, and the forthcoming iPhone 18 Pro and Pro Max models. Notably, the Apple Watch Ultra 4 retains the same price as its predecessor, the Apple Watch Ultra 3 from last year, and features an identical design. However, the watch boasts enhanced performance and a range of new health and fitness capabilities.\n\nKey upgrades for the Apple Watch Ultra 4 include the integration of the S11 chip, alongside a new health sensing system. The Apple Watch Ultra 4 also boasts the new Health app, which introduces features such as Readiness fitness score, a Longevity metric, and more frequent and precise heart-rate measurements. Additionally, the watch features Audio Intelligence with sound recognition and a Live Rewind tool, which transcribes conversations using Siri AI. These features are slated to be released later this year.\n\nThe Apple Watch Ultra 4 is priced starting at $799 and is available in three color options: Black titanium, Natural titanium, and a silver Hermès variant. The device is scheduled for release on September 18, with preorders opening today.",
  "summary": "Apple unveiled the new Apple Watch Ultra 4 at its \"Surprise and Shine\" iPhone event. It has a faster chip and new health features.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 6,
    "also_reported_by": [
      {
        "outlet": "Mashable",
        "title": "Apple Watch Series 12 announced: What we know about release date, price, and features",
        "url": "https://urgent.news/2026/09/09/apple-watch-series-12-announced-what-we-know-about-release-date-price",
        "published": "2026-09-09T18:09:01.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "Apple Watch Ultra 4 is here with a faster chip and improved battery life",
        "url": "https://urgent.news/2026/09/09/apple-watch-ultra-4-is-here-with-a-faster-chip-and-improved-battery",
        "published": "2026-09-09T18:31:59.000Z"
      },
      {
        "outlet": "The Verge",
        "title": "Hands-on with the new Apple Watch Series 12 and Apple Watch Ultra 4",
        "url": "https://urgent.news/2026/09/09/hands-on-with-the-new-apple-watch-series-12-and-apple-watch-ultra-4",
        "published": "2026-09-09T18:53:48.000Z"
      },
      {
        "outlet": "Android Police",
        "title": "Apple Watch 12 and Ultra 4's biggest upgrade isn't the hardware—it's what your wrist can now hear",
        "url": "https://urgent.news/2026/09/09/apple-watch-12-and-ultra-4s-biggest-upgrade-isnt-the-hardware-its",
        "published": "2026-09-09T18:55:12.000Z"
      },
      {
        "outlet": "TechCrunch",
        "title": "Apple Watch’s new feature listens to your chats and recaps them",
        "url": "https://urgent.news/2026/09/09/apple-watchs-new-feature-listens-to-your-chats-and-recaps-them",
        "published": "2026-09-09T19:08:59.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}