{
  "id": 6455341,
  "title": "Apple Raises Prices of iPhone 16, iPhone 17, iPhone Air, and iPhone 17e",
  "url": "https://urgent.news/2026/09/09/apple-raises-prices-of-iphone-16-iphone-17-iphone-air-and-iphone-17e",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-09T18:39:31.000Z",
  "source": {
    "name": "MacRumors",
    "slug": "macrumors",
    "url": "https://www.macrumors.com/2026/09/09/apple-raises-iphone-17-prices/"
  },
  "original_language": "en",
  "account": "Apple has increased the prices of its iPhone 16, iPhone 17, iPhone Air, and iPhone 17e models on its online store, following the announcement of the new iPhone 18 Pro and iPhone Duo. The starting prices for the three existing models have risen by $100 to $799, $699, $899, and $1099 respectively. This represents a $100 price increase for all four models in Apple's current lineup. Apple is discontinuing the iPhone 17 Pro and iPhone 17 Pro Max with the launch of the new iPhone 18 Pro models in September. CEO Tim Cook hinted at the price hikes during his recent remarks about unavoidable cost increases due to the demand for memory and storage chips in AI and neocloud companies.",
  "summary": "Behind today's iPhone 18 Pro and iPhone Duo announcements, Apple has raised the prices of the existing iPhone 16, iPhone 17, iPhone Air, and iPhone 17e on its online store. The new starting prices for the three models now look like this: iPhone 16: $799 (+$100) iPhone 17e: $699 (+$100) iPhone 17: $899 (+$100) iPhone Air: $1099 (+$100) So that's a $100 price hike on all four existing models in…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 8,
    "also_reported_by": [
      {
        "outlet": "9to5Mac",
        "title": "Apple reportedly offering trade-in incentive to encourage iPhone upgrades",
        "url": "https://urgent.news/2026/09/09/apple-reportedly-offering-trade-in-incentive-to-encourage-iphone",
        "published": "2026-09-09T13:09:46.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "A live blog of Apple's \"Surprise and Shine\" event, where new iPhone 18 Pro, Apple's first foldable phone, new Apple Watches, and AirPods are expected (The Verge)",
        "url": "https://urgent.news/2026/09/09/a-live-blog-of-apples-surprise-and-shine-event-where-new-iphone-18",
        "published": "2026-09-09T16:55:01.000Z"
      },
      {
        "outlet": "Android Authority",
        "title": "iPhone 18 Pro series is here with a feature Android flagships abandoned years ago",
        "url": "https://urgent.news/2026/09/09/iphone-18-pro-series-is-here-with-a-feature-android-flagships",
        "published": "2026-09-09T17:33:35.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "Apple Reference Image is a new way to authenticate iPhone photography",
        "url": "https://urgent.news/2026/09/09/apple-reference-image-is-a-new-way-to-authenticate-iphone-photography",
        "published": "2026-09-09T17:44:29.000Z"
      },
      {
        "outlet": "Times of India",
        "title": "Apple iPhone 18 Pro and iPhone 18 Pro Max launched: Price in India and all details",
        "url": "https://urgent.news/2026/09/09/apple-iphone-18-pro-and-iphone-18-pro-max-launched-price-in-india-and",
        "published": "2026-09-09T17:54:57.000Z"
      },
      {
        "outlet": "Amateur Photographer",
        "title": "Apple’s iPhone 18 Pro series arrives with updated photography features and Apple’s first folding phone, the Duo!",
        "url": "https://urgent.news/2026/09/09/apples-iphone-18-pro-series-arrives-with-updated-photography-features",
        "published": "2026-09-09T18:06:39.000Z"
      },
      {
        "outlet": "Mashable",
        "title": "Apple announces iPhone Duo, its first foldable iPhone",
        "url": "https://urgent.news/2026/09/09/apple-announces-iphone-duo-its-first-foldable-iphone",
        "published": "2026-09-09T18:13:30.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}