{
  "id": 6455209,
  "title": "Apple iPhone 18 Pro Series Debuts Under New CEO John Ternus After Tim Cook Era",
  "url": "https://urgent.news/2026/09/09/apple-iphone-18-pro-series-debuts-under-new-ceo-john-ternus-after-tim",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-09T17:44:24.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/business/apple-iphone-18-pro-series-debuts-under-new-ceo-john-ternus-after-tim-cook-era"
  },
  "original_language": "en",
  "account": "Apple will showcase its newest iPhone series, the 18 Pro and 18 Pro Max, on September 9 at an event led by new CEO John Ternus, who succeeded Tim Cook on September 1. Ternus started the event at the Steve Jobs Theater in Cupertino, California, to enthusiastic applause. In a video message, Ternus commended Apple's \"steadfast pursuit of excellence.\"\n\nThe iPhone 18 Pro and 18 Pro Max feature enhancements to the battery, camera, and performance. Apple is emphasizing the new AI capabilities of Siri, with a focus on privacy and security to differentiate itself from competitors who have further integrated AI. A foldable phone is anticipated, but Apple often waits for product improvements and market validation before entering a category. Forrester analyst Dipanjan Chatterjee stated, \"The difference is that foldables still represent a minuscule share of the smartphone market.\"\n\nThe iPhone 18 might be priced higher than its predecessors due to a global memory chip shortage. The iPhone 17's price ranges from $799 to $1,999 depending on the model. Earlier this year, Apple unveiled AI advancements, including upgrades to Siri, focusing on privacy and everyday use to compete with rivals. John Ternus inherits a highly successful consumer technology giant, a position that both presents an opportunity and a challenge. Tim Cook's execution, scale, and monetization set a high bar, and Ternus must maintain momentum while positioning Apple to disrupt the market as smartphones may no longer be the primary conduit to the world.",
  "summary": "Cupertino, Sep 9: Apple is unveiling its latest generation of iPhones, widely expected to include a foldable version, on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on September 1. Apple unveils new iPhones Ternus briefly took the stage at the Steve Jobs Theater, kicking off the event to loud cheers. In a video message, he praised Apple's “relentless…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}