{
  "id": 6453316,
  "title": "iPhone 18 Pro and 18 Pro Max Prices Jump by $100",
  "url": "https://urgent.news/2026/09/09/iphone-18-pro-and-18-pro-max-prices-jump-by-100",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-09T18:05:08.000Z",
  "source": {
    "name": "CNET",
    "slug": "cnet",
    "url": "https://www.cnet.com/tech/mobile/iphone-18-pro-and-18-pro-max-prices-jump-by-100/"
  },
  "original_language": "en",
  "account": "Apple has announced a $100 price increase for the new iPhone 18 Pro and iPhone 18 Pro Max models, according to a live Surprise and Shine event. The two smartphones will now launch at $1,199 and $1,299 respectively, both including 256GB of storage. Preorder for the devices begins this Saturday, Sept. 12, with a launch scheduled for Sept. 18. While the price hike was anticipated, it falls short of what some analysts had predicted. The increase aligns with similar adjustments by Samsung, Google, and other tech giants for their respective flagship devices. Apple's latest offerings boast advanced features such as upgraded cameras, the new A20 Bionic processors, and new color options, including the popular dark cherry, dubbed burgundy.",
  "summary": "Apple is raising prices for the two smartphones by $100 each.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}