{
  "id": 6442291,
  "title": "A live blog of Apple's \"Surprise and Shine\" event, where new iPhone 18 Pro, Apple's first foldable phone, new Apple Watches, and AirPods are expected (The Verge)",
  "url": "https://urgent.news/2026/09/09/a-live-blog-of-apples-surprise-and-shine-event-where-new-iphone-18",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-09T16:55:01.000Z",
  "source": {
    "name": "Techmeme",
    "slug": "techmeme",
    "url": "https://www.theverge.com/tech/989658/iphone-18-duo-pro-fold-apple-watch-airpods-keynote-live?view_token=eyJhbGciOiJIUzI1NiJ9.eyJpZCI6InRuUlN6YXpTUmgiLCJwIjoiL3RlY2gvOTg5NjU4L2lwaG9uZS0xOC1kdW8tcHJvLWZvbGQtYXBwbGUtd2F0Y2gtYWlycG9kcy1rZXlub3RlLWxpdmUiLCJleHAiOjE3ODk0MDMxOTUsImlhdCI6MTc4ODk3MTE5NX0.hStayB2SjPOFTb3akQa5qHH6Irmr5vQy3xjN4-dA5bU"
  },
  "original_language": "en",
  "account": null,
  "summary": "Apple is hosting its \"Surprise and Shine\" event on September 9th at 1PM ET / 10AM PT. This is the first event led by the company's new CEO, John Ternus, who took over for Tim Cook on September 1st. According to Business Insider, Ternus is expected to announce a slew of new devices.\n\nThe event is expected to include new iPhones, specifically the iPhone 18 Pro and Apple's first foldable phone, rumored to be called the \"iPhone Duo\". The Verge and MacRumors also mention that new Apple Watches and AirPods may be announced. Business Insider reports that the foldable iPhone could command a $2,000+ price tag, while IGN speculates that the iPhone 18 Pro could cost as much as $1,399.\n\nThe event will be livestreamed on Apple's website, YouTube, and TV app. Apple's online store is currently down for updates ahead of the event. The company has shifted to pre-recorded keynotes in recent years, but still hosts journalists and influencers at its Cupertino, California HQ.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 9,
    "also_reported_by": [
      {
        "outlet": "9to5Mac",
        "title": "Apple reportedly offering trade-in incentive to encourage iPhone upgrades",
        "url": "https://urgent.news/2026/09/09/apple-reportedly-offering-trade-in-incentive-to-encourage-iphone",
        "published": "2026-09-09T13:09:46.000Z"
      },
      {
        "outlet": "Android Authority",
        "title": "iPhone 18 Pro series is here with a feature Android flagships abandoned years ago",
        "url": "https://urgent.news/2026/09/09/iphone-18-pro-series-is-here-with-a-feature-android-flagships",
        "published": "2026-09-09T17:33:35.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "Apple Reference Image is a new way to authenticate iPhone photography",
        "url": "https://urgent.news/2026/09/09/apple-reference-image-is-a-new-way-to-authenticate-iphone-photography",
        "published": "2026-09-09T17:44:29.000Z"
      },
      {
        "outlet": "Times of India",
        "title": "Apple iPhone 18 Pro and iPhone 18 Pro Max launched: Price in India and all details",
        "url": "https://urgent.news/2026/09/09/apple-iphone-18-pro-and-iphone-18-pro-max-launched-price-in-india-and",
        "published": "2026-09-09T17:54:57.000Z"
      },
      {
        "outlet": "Amateur Photographer",
        "title": "Apple’s iPhone 18 Pro series arrives with updated photography features and Apple’s first folding phone, the Duo!",
        "url": "https://urgent.news/2026/09/09/apples-iphone-18-pro-series-arrives-with-updated-photography-features",
        "published": "2026-09-09T18:06:39.000Z"
      },
      {
        "outlet": "Mashable",
        "title": "Apple announces iPhone Duo, its first foldable iPhone",
        "url": "https://urgent.news/2026/09/09/apple-announces-iphone-duo-its-first-foldable-iphone",
        "published": "2026-09-09T18:13:30.000Z"
      },
      {
        "outlet": "The Verge",
        "title": "Apple brought ceramic back for the Series 12",
        "url": "https://urgent.news/2026/09/09/apple-brought-ceramic-back-for-the-series-12",
        "published": "2026-09-09T18:19:02.000Z"
      },
      {
        "outlet": "MacRumors",
        "title": "Apple Raises Prices of iPhone 16, iPhone 17, iPhone Air, and iPhone 17e",
        "url": "https://urgent.news/2026/09/09/apple-raises-prices-of-iphone-16-iphone-17-iphone-air-and-iphone-17e",
        "published": "2026-09-09T18:39:31.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}