{
  "id": 6438879,
  "title": "Apple event live updates: New CEO John Ternus expected to reveal first foldable iPhone",
  "url": "https://urgent.news/2026/09/09/apple-event-live-updates-new-ceo-john-ternus-expected-to-reveal-first",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-09T16:23:43.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/apple-iphone-ultra-event-today-live-updates-2026-9"
  },
  "original_language": "en",
  "account": "John Ternus will lead Apple's first event as CEO on Wednesday at 1 p.m. ET. The company is expected to unveil new high-end iPhones, potentially including a foldable model that could cost over $2,000. Ternus, previously Apple's hardware chief, took over from Tim Cook this month. At the event, Ternus hopes to introduce himself to Apple fans and discuss potential gadget upgrades. Investors will be watching for clues about Apple's priorities under his leadership, including the possibility of raising prices on current iPhone models. Apple has shifted from live keynotes to pre-recorded events, but Ternus may choose to maintain the pre-recorded format. The new CEO's pay package includes a $2 million salary and $45 million in equity. Ternus recently shared a teaser video of an unrevealed device, hinting at a more flashy marketing approach under his leadership.",
  "summary": "A new CEO will lead Apple's big fall event today at 1 p.m. ET for the first time in 15 years. New iPhones, Apple Watches, and AirPods are expected.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "AppleInsider",
        "title": "John Ternus teases variable aperture in iPhone 18 Pro before event",
        "url": "https://urgent.news/2026/09/09/john-ternus-teases-variable-aperture-in-iphone-18-pro-before-event",
        "published": "2026-09-09T14:11:49.000Z"
      },
      {
        "outlet": "CNBC Technology",
        "title": "Apple event live updates: First foldable iPhone, new watch series expected as Ternus makes debut",
        "url": "https://urgent.news/2026/09/09/apple-event-live-updates-first-foldable-iphone-new-watch-series",
        "published": "2026-09-09T14:43:46.000Z"
      },
      {
        "outlet": "The Verge",
        "title": "Apple’s John Ternus era begins: ‘It is great to be here’",
        "url": "https://urgent.news/2026/09/09/apples-john-ternus-era-begins-it-is-great-to-be-here",
        "published": "2026-09-09T17:02:31.000Z"
      },
      {
        "outlet": "TechRadar",
        "title": "‘Who wants a stylus?’ — Steve Jobs famously mocked them, but Apple Pencil support could be the iPhone Duo’s secret weapon",
        "url": "https://urgent.news/2026/09/09/who-wants-a-stylus-steve-jobs-famously-mocked-them-but-apple-pencil",
        "published": "2026-09-09T18:30:28.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}