{
  "id": 6430065,
  "title": "How to watch Apple event today: iPhone 18 Pro, iPhone Duo, more",
  "url": "https://urgent.news/2026/09/09/how-to-watch-apple-event-today-iphone-18-pro-iphone-duo-more",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-09T14:42:20.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/09/09/how-to-watch-apples-september-event-iphone-18-pro-iphone-duo-more/"
  },
  "original_language": "en",
  "account": "Apple's highly anticipated September launch event is taking place today, with the tagline \"Surprise and shine.\" This marks a significant day in the company's calendar, kicking off John Ternus's tenure as CEO. The iPhone 18 Pro launch event is set to occur at 1:00 p.m. ET / 10:00 a.m. PT, and the event will be streamed live for viewers worldwide. Pre-recorded video is expected, which is Apple's standard protocol for such events.\n\nViewers can catch the \"Surprise and shine\" September event in various ways. Regardless of the chosen method, the announcements are sure to be exciting. Rumors suggest a packed lineup of new products during Apple's September 9 event. Among the anticipated releases are new iPhones, home products, and potential upgrades to existing devices.\n\nSpeculation points to the possible introduction of new Home products, including an upgraded Apple TV 4K, a HomePad home hub, and a HomePod mini 2. While these products might debuts in October, we will have to wait and see the official announcement. The most awaited announcements, according to some, are the iPhone 18 Pro, the rumored iPhone Duo, and other potential surprises.\n\nWe invite you to share your expectations for today's Apple event in the comments below. Will it be the iPhone 18 Pro, the iPhone Duo, or something else that has you eagerly awaiting the event?",
  "summary": "Today is Apple’s big September launch event, with a tagline: ‘Surprise and shine.’ Here’s how to watch the Apple event live, and a roundup of new products rumored to debut. more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 9,
    "also_reported_by": [
      {
        "outlet": "9to5Mac",
        "title": "Apple reportedly offering trade-in incentive to encourage iPhone upgrades",
        "url": "https://urgent.news/2026/09/09/apple-reportedly-offering-trade-in-incentive-to-encourage-iphone",
        "published": "2026-09-09T13:09:46.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "A live blog of Apple's \"Surprise and Shine\" event, where new iPhone 18 Pro, Apple's first foldable phone, new Apple Watches, and AirPods are expected (The Verge)",
        "url": "https://urgent.news/2026/09/09/a-live-blog-of-apples-surprise-and-shine-event-where-new-iphone-18",
        "published": "2026-09-09T16:55:01.000Z"
      },
      {
        "outlet": "Android Authority",
        "title": "iPhone 18 Pro series is here with a feature Android flagships abandoned years ago",
        "url": "https://urgent.news/2026/09/09/iphone-18-pro-series-is-here-with-a-feature-android-flagships",
        "published": "2026-09-09T17:33:35.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "Apple Reference Image is a new way to authenticate iPhone photography",
        "url": "https://urgent.news/2026/09/09/apple-reference-image-is-a-new-way-to-authenticate-iphone-photography",
        "published": "2026-09-09T17:44:29.000Z"
      },
      {
        "outlet": "Times of India",
        "title": "Apple iPhone 18 Pro and iPhone 18 Pro Max launched: Price in India and all details",
        "url": "https://urgent.news/2026/09/09/apple-iphone-18-pro-and-iphone-18-pro-max-launched-price-in-india-and",
        "published": "2026-09-09T17:54:57.000Z"
      },
      {
        "outlet": "Amateur Photographer",
        "title": "Apple’s iPhone 18 Pro series arrives with updated photography features and Apple’s first folding phone, the Duo!",
        "url": "https://urgent.news/2026/09/09/apples-iphone-18-pro-series-arrives-with-updated-photography-features",
        "published": "2026-09-09T18:06:39.000Z"
      },
      {
        "outlet": "Mashable",
        "title": "Apple announces iPhone Duo, its first foldable iPhone",
        "url": "https://urgent.news/2026/09/09/apple-announces-iphone-duo-its-first-foldable-iphone",
        "published": "2026-09-09T18:13:30.000Z"
      },
      {
        "outlet": "MacRumors",
        "title": "Apple Raises Prices of iPhone 16, iPhone 17, iPhone Air, and iPhone 17e",
        "url": "https://urgent.news/2026/09/09/apple-raises-prices-of-iphone-16-iphone-17-iphone-air-and-iphone-17e",
        "published": "2026-09-09T18:39:31.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}