{
  "id": 6422411,
  "title": "Apple reportedly offering trade-in incentive to encourage iPhone upgrades",
  "url": "https://urgent.news/2026/09/09/apple-reportedly-offering-trade-in-incentive-to-encourage-iphone",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-09T13:09:46.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/09/09/apple-reportedly-offering-trade-in-incentive-to-encourage-iphone-upgrades/"
  },
  "original_language": "en",
  "account": "Apple is reportedly preparing to raise the prices of its new iPhones, despite initial expectations that the increases might be more substantial. However, the company is set to offer higher trade-in values for devices with minor cosmetic flaws, aiming to ease the financial burden for consumers upgrading to the latest models. This encouraging development was initially hinted at, but the exact extent of the potential price hikes was rumored to be as significant as $200, though recent reports suggest a more moderate $100 increase. MacRumors is now speculating that Apple will further support upgraders by expanding its trade-in program to provide better pricing for devices with slight cosmetic defects, including minor cracks to the display glass. The company will extend this policy across the entire product line, with the changes taking effect immediately upon the reopening of Apple Stores following their recent event. For additional Apple news, viewers can tune into 9to5Mac on YouTube.",
  "summary": "We’re expecting today’s shiny new iPhones to be accompanied by price raises, even if they aren’t as painful as initially expected. Apple is reportedly softening the blow a little for some upgraders by offering higher trade-in values for devices with minor cosmetic defects … more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 9,
    "also_reported_by": [
      {
        "outlet": "9to5Mac",
        "title": "How to watch Apple event today: iPhone 18 Pro, iPhone Duo, more",
        "url": "https://urgent.news/2026/09/09/how-to-watch-apple-event-today-iphone-18-pro-iphone-duo-more",
        "published": "2026-09-09T14:42:20.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "A live blog of Apple's \"Surprise and Shine\" event, where new iPhone 18 Pro, Apple's first foldable phone, new Apple Watches, and AirPods are expected (The Verge)",
        "url": "https://urgent.news/2026/09/09/a-live-blog-of-apples-surprise-and-shine-event-where-new-iphone-18",
        "published": "2026-09-09T16:55:01.000Z"
      },
      {
        "outlet": "Android Authority",
        "title": "iPhone 18 Pro series is here with a feature Android flagships abandoned years ago",
        "url": "https://urgent.news/2026/09/09/iphone-18-pro-series-is-here-with-a-feature-android-flagships",
        "published": "2026-09-09T17:33:35.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "Apple Reference Image is a new way to authenticate iPhone photography",
        "url": "https://urgent.news/2026/09/09/apple-reference-image-is-a-new-way-to-authenticate-iphone-photography",
        "published": "2026-09-09T17:44:29.000Z"
      },
      {
        "outlet": "Times of India",
        "title": "Apple iPhone 18 Pro and iPhone 18 Pro Max launched: Price in India and all details",
        "url": "https://urgent.news/2026/09/09/apple-iphone-18-pro-and-iphone-18-pro-max-launched-price-in-india-and",
        "published": "2026-09-09T17:54:57.000Z"
      },
      {
        "outlet": "Amateur Photographer",
        "title": "Apple’s iPhone 18 Pro series arrives with updated photography features and Apple’s first folding phone, the Duo!",
        "url": "https://urgent.news/2026/09/09/apples-iphone-18-pro-series-arrives-with-updated-photography-features",
        "published": "2026-09-09T18:06:39.000Z"
      },
      {
        "outlet": "Mashable",
        "title": "Apple announces iPhone Duo, its first foldable iPhone",
        "url": "https://urgent.news/2026/09/09/apple-announces-iphone-duo-its-first-foldable-iphone",
        "published": "2026-09-09T18:13:30.000Z"
      },
      {
        "outlet": "MacRumors",
        "title": "Apple Raises Prices of iPhone 16, iPhone 17, iPhone Air, and iPhone 17e",
        "url": "https://urgent.news/2026/09/09/apple-raises-prices-of-iphone-16-iphone-17-iphone-air-and-iphone-17e",
        "published": "2026-09-09T18:39:31.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}