{
  "id": 6413499,
  "title": "BharatPe launches Agentic AI and credit coach at Global Fintech Fest 2026",
  "url": "https://urgent.news/2026/09/09/bharatpe-launches-agentic-ai-and-credit-coach-at-global-fintech-fest",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-09T10:20:15.000Z",
  "source": {
    "name": "YourStory",
    "slug": "yourstory",
    "url": "https://yourstory.com/2026/09/bharatpe-launches-agentic-ai-credit-coach-gff"
  },
  "original_language": "en",
  "account": "At the Global Fintech Fest 2026, fintech company BharatPe unveiled two new AI-driven tools - BharatPe Agentic AI and Credit Coach. Agentic AI is an intelligent assistant built for merchants, while Credit Coach aims to boost credit awareness among users through personalized video content. Both tools are powered by Google Cloud's Gemini Enterprise Agent Platform. Agentic AI, designed as an in-app assistant for BharatPe for Business, can understand each merchant's unique requirements and carry out actions across more than 60 live systems in real time. The assistant can communicate in multiple languages, including Hindi, English, Hinglish, and regional dialects, and can even be customized with a persona, avatar, and voice. Credit Coach uses AI-powered personalization and video to present credit profile information and bureau score changes in an engaging manner. Nalin Negi, CEO of BharatPe, emphasized that AI should be seen as a means to make financial services more intuitive and responsive, rather than just a technological layer. He explained that Agentic AI helps merchants accomplish tasks, while Credit Coach makes credit awareness more personalized and actionable. Harsh Dhand, Director of AI Partnerships, APAC at Google, expressed excitement about the potential impact of multimodal, voice-first intelligence in BharatPe Agentic AI, noting that it will benefit small businesses across India. Additionally, BharatPe's My Shop My Ad (MSMA) program allows merchants to create personalized advertisements featuring AI avatars, such as Rohit Sharma, promoting their individual businesses.",
  "summary": "BharatPe Agentic AI built with Gemini on Google Cloud, brings a 24x7 personal AI assistant to merchants, powered by 60+ live systems.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}