{
  "id": 6410841,
  "title": "MS NOW Wants to Turn Its Viewers Into a Fandom",
  "url": "https://urgent.news/2026/09/09/ms-now-wants-to-turn-its-viewers-into-a-fandom",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-09T10:30:00.000Z",
  "source": {
    "name": "Wired",
    "slug": "wired",
    "url": "https://www.wired.com/story/the-big-interview-podcast-rebecca-kutler-ms-now/"
  },
  "original_language": "en",
  "account": "MS NOW President Rebecca Kutler aims to transform its viewers into a dedicated fandom by launching a subscription service called Membership. This program seeks to connect MS NOW consumers more intimately with journalists like Rachel Maddow and Jen Psaki, offering them exclusive content, community features, and behind-the-scenes access. The network's digital presence already outperforms publications like Axios, Politico, and The Atlantic, with higher engagement on YouTube than major networks. The goal is to build a sustainable business model by leveraging MS NOW's strong talent base, similar to how influencers have reshaped media consumption.",
  "summary": "The cable news network’s president, Rebecca Kutler, wants to leverage its massive online and TV audience to create a fan community. First up: letting you chat with Rachel Maddow.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}