{
  "id": 6408493,
  "title": "Flipkart Tests 'Eat In' Food Delivery Service In Bengaluru, Takes On Zomato And Swiggy",
  "url": "https://urgent.news/2026/09/09/flipkart-tests-eat-in-food-delivery-service-in-bengaluru-takes-on",
  "topic": "world",
  "section": "World",
  "published": "2026-09-09T09:59:34.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/business/flipkart-tests-eat-in-food-delivery-service-in-bengaluru-takes-on-zomato-and-swiggy"
  },
  "original_language": "en",
  "account": "Walmart-backed e-commerce giant Flipkart has begun pilot testing its food delivery service named Eat In among its Bengaluru employees. The move comes as Flipkart prepares to enter a market dominated by food delivery behemoths Zomato and Swiggy. Sources close to the situation reveal that the platform is set for an expanded rollout among all Flipkart employees by September 15, with plans to eventually make it available to consumers in the city.\n\nThe emergence of Eat In comes at a time when the food delivery sector is witnessing heightened competition. Companies are exploring new business models, offering lower prices, and leveraging alternative platforms to attract cost-conscious customers. Amazon and Flipkart are also revising seller fees ahead of the festive season to stay ahead in the game.\n\nFlipkart's Eat In is set to use the Open Network for Digital Commerce (ONDC) network, which could give the platform an edge over its competitors. The service will be developed in partnership with ONDC, and Flipkart is also working on creating a lower commission structure for restaurants to attract more partners.\n\nThe employee testing phase will help Flipkart evaluate the platform's performance and operational model before it is opened to consumers. The launch of Eat In is seen as Flipkart's attempt to take on Zomato and Swiggy in the Bengaluru market, which is estimated to have around 10% of the city's daily food delivery volume through Ownly, a zero-commission food delivery platform.",
  "summary": "Walmart-backed Flipkart has started testing its food delivery platform Eat In among employees in Bengaluru as the e-commerce major prepares to enter a market currently led by Zomato and Swiggy. According to a report by Moneycontrol, the service is expected to be expanded to all Flipkart employees around September 15 before being opened to consumers in Bengaluru, according to sources familiar with…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}