{
  "id": 6397546,
  "title": "TP secures Frost Sullivan Asia Pacific CX Company title for 2026",
  "url": "https://urgent.news/2026/09/09/tp-secures-frost-sullivan-asia-pacific-cx-company-title-for-2026",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-09T08:07:08.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/tp-secures-frost-sullivan-asia-pacific-cx-company-title-for-2026-160338.html"
  },
  "original_language": "en",
  "account": "Singapore - 8 September 2026 - Digital services giant TP has been awarded Frost & Sullivan's prestigious 2026 Asia-Pacific Company of the Year accolade for Customer Experience Management Services. This top recognition recognizes TP's leadership in combining AI, operational excellence and customer-centric care across the Asia-Pacific region.\n\nFrost & Sullivan credited TP's innovative use of AI across the entire service delivery lifecycle, from recruitment and onboarding powered by AI, through AI-assisted customer training and coaching, to comprehensive quality assurance by reviewing every transaction. This ensures consistent, high-quality customer experiences.\n\nTP's approach enables enterprises to orchestrate AI alongside human agents to boost productivity while delivering tangible business results. This balanced model is key as AI becomes integral to customer operations.\n\nA notable case study highlighted by Frost & Sullivan involved a major Singapore hospitality brand. TP's AI-enabled knowledge platform provided trusted, context-aware answers to customer inquiries across multiple teams, supporting a comprehensive redesign of the service infrastructure behind a premium customer experience.\n\nThe company's extensive footprint across Asia-Pacific - with operations in nearly 100 countries and services spanning 170 markets - allows TP to tailor delivery models to local language, regulatory and cultural requirements. This flexibility has translated into measurable outcomes, such as dramatically reducing referral-to-booking turnaround times while improving conversion rates.\n\nFrost & Sullivan praised TP for reframing the traditional offshore-versus-onshore debate, offering hybrid delivery models that optimize cost efficiency, service quality and regulatory compliance based on each market's specific needs. The company's centers of excellence in AI, machine learning, natural language processing and automation position it as a capability engine driving global digital transformation, not just a labor delivery service.",
  "summary": "Global digital business services firm TP received Frost Sullivan s 2026 Asia Pacific Company of the Year award recognizing excellence in customer experience management across regional markets",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}