{
  "id": 6397073,
  "title": "Samjin Amook brings new store concept to Busan's Gwangalli",
  "url": "https://urgent.news/2026/09/09/samjin-amook-brings-new-store-concept-to-busans-gwangalli",
  "topic": "world",
  "section": "World",
  "published": "2026-09-09T08:22:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20260909/samjin-amook-brings-new-store-concept-to-busans-gwangalli"
  },
  "original_language": "en",
  "account": "Samjin Foods' popular fish cake brand, Samjin Amook, opened a pop-up store in Busan's tourist hotspot, Gwangalli Beach, on Saturday. The new space, called THE WAVE Gwangan, aims to provide a unique brand experience through partnerships with local businesses and limited-edition products.\n\nThe pop-up is designed as an interactive venue where customers can sample the brand's offerings, snap photos, and engage in seasonal activities and event-based programs. By leveraging Gwangalli's high tourist traffic and local lifestyle culture, Samjin Foods hopes to showcase the brand beyond its usual retail setting.\n\nCEO Park Yong-jun expressed excitement about THE WAVE Gwangan, stating that it offers \"new moments of enjoyment\" for customers, marking a departure from Samjin Amook's traditional stores. The company plans to continue introducing collaborations with local brands and lifestyle content to differentiate the pop-up experience from its existing locations.\n\nVisitors to Gwangalli Beach can now encounter a fresh perspective of Samjin Amook, as the venue features a ter...",
  "summary": "Samjin Foods’ fish cake brand Samjin Amook opened a pop-up space in Gwangalli area, a popular beach area in Busan, on Saturday, testing a new store concept through local brand partnerships and limited-edition products. The pop-up, THE WAVE Gwangan, is designed as a new brand-experience venue where customers can try the brand’s products, take photographs and participate in lifestyle programs with…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Samjin Amook brings new store concept to Busan's Gwangalli",
        "url": "https://urgent.news/2026/09/09/samjin-amook-brings-new-store-concept-to-busans-gwangalli-6398933",
        "published": "2026-09-09T08:47:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}