{
  "id": 6390210,
  "title": "Mixue to keep prices 'low' despite higher operating cost",
  "url": "https://urgent.news/2026/09/09/mixue-to-keep-prices-low-despite-higher-operating-cost",
  "topic": "world",
  "section": "World",
  "published": "2026-09-09T05:22:57.000Z",
  "source": {
    "name": "New Straits Times",
    "slug": "new-straits-times",
    "url": "https://www.nst.com.my/business/economy/2026/09/1528913/mixue-keep-prices-low-despite-higher-operating-cost"
  },
  "original_language": "en",
  "account": null,
  "summary": "KUALA LUMPUR: Mixue Malaysia will absorb higher operating costs rather than raise prices, as the beverage chain steps up investment in product quality, cold-chain infrastructure and store operations while shifting from rapid expansion to sustainable growth.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}