{
  "id": 6383222,
  "title": "Sembly AI launches upgraded agentic software platform to automate presentations",
  "url": "https://urgent.news/2026/09/09/sembly-ai-launches-upgraded-agentic-software-platform-to-automate",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-09T03:39:43.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/sembly-ai-launches-upgraded-agentic-software-platform-to-automate-presentations-160304.html"
  },
  "original_language": "en",
  "account": "Sydney, September 8, 2026 - Sembly AI has unveiled its latest upgrade, Sembly 3.0, an AI-powered platform that automates the creation of presentations, proposals, case studies and reports. This marks the company's most significant evolution since its inception in 2019, transforming Sembly into an \"AI execution layer\" for businesses.\n\nTo use the platform, users simply need to specify their goal and the client's website. Sembly then automatically extracts information from existing business materials, applies relevant branding, conducts research on the client, and produces a customized on-brand pitch deck within minutes, across over 45 languages.\n\nCEO and co-founder Gil Makleff explained that prompts can make users think about how to communicate with AI, but the interactive dialogue mode allows them to focus on their desired outcome. The new system promises to speed up the creation of business documents and turn the time saved into tangible business impact.\n\nArtem Koren, Chief Product & Technology Officer and co-founder, emphasized that business materials are the foundation of decision-making. Sembly 3.0 fundamentally changes how these materials are created. The platform's effectiveness depends on how clearly users can define their goal.\n\nIn a pilot test, early adopter Bell & Holmes, a market research firm, reported saving up to three weeks of work on reports and presentations that typically require multiple revisions. Heorhii Tulchyi, Chief Technology Officer at Bell & Holmes, highlighted that Sembly has significantly accelerated the process of turning ideas into polished deliverables.\n\nSembly 3.0 is now available at www.sembly.ai.",
  "summary": "Sembly AI launched version 3 0 of its platform introducing agentic artificial intelligence capabilities designed to automate workplace presentation creation workflows",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}