{
  "id": 6380939,
  "title": "How 11 retail media networks are trying to differentiate themselves to advertisers",
  "url": "https://urgent.news/2026/09/09/how-11-retail-media-networks-are-trying-to-differentiate-themselves",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-09T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/media/how-11-retail-media-networks-are-trying-to-differentiate-themselves-to-advertisers/"
  },
  "original_language": "en",
  "account": null,
  "summary": "With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Modern Retail",
        "title": "How 11 retail media networks are trying to differentiate themselves to advertisers",
        "url": "https://urgent.news/2026/09/08/how-11-retail-media-networks-are-trying-to-differentiate-themselves",
        "published": "2026-09-08T04:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}