{
  "id": 637417,
  "title": "A New Agency Alliance Aims to Leverage the Power of College Sports",
  "url": "https://urgent.news/2026/08/12/a-new-agency-alliance-aims-to-leverage-the-power-of-college-sports-637417",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-12T04:30:00.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/news/sports/the-society-management-canopy-partnership-college-athletes/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Society Management group is teaming up with collegiate sports agency Canopy Talent to bring new brand deals to the brightest names in college sports across the US.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}