{
  "id": 6338373,
  "title": "South Park, not to be outdone by Trump, rebrands to South America",
  "url": "https://urgent.news/2026/09/08/south-park-not-to-be-outdone-by-trump-rebrands-to-south-america",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-08T18:09:04.000Z",
  "source": {
    "name": "The A.V. Club",
    "slug": "the-a-v-club",
    "url": "https://www.avclub.com/south-park-is-now-south-america"
  },
  "original_language": "en",
  "account": "In a bold move reminiscent of President Donald Trump's penchant for renaming institutions and landmarks as acts of defiance, the popular Comedy Central series South Park has announced it will rebrand itself as South America for the upcoming season. The decision was revealed in a Tuesday announcement made by the creators Trey Parker and Matt Stone, who cited the bravery and patriotism of tech giants Apple and Google for their inspiration.\n\nThe show's creators specifically aimed their jab at major tech corporations, which have altered geographical names to align with President Trump's executive order to rename Lake Ontario as \"Lake America\" on their respective map services. South Park's rebranding is a retaliation against their corporate overlords, Paramount Skydance, a company that has profited significantly from the show.\n\nThe rebranding also marks South Park's response to recent changes within the industry. The show celebrated its Emmy victory for Outstanding Animated Program at the official South Park —now America—account on X (formerly Twitter), which was rebranded by Elon Musk in 2023. The account post featured a cartoon version of Trump holding the award, a nod to the show's unwavering ability to outmaneuver its critics.\n\nSouth Park's 29th season is set to premiere on September 16 on Comedy Central. New episodes will be available on Paramount+ in the U.S., Canada, and Australia shortly after.",
  "summary": "The announcement comes ahead of the show's 29th-season premiere on September 16.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Hollywood Reporter",
        "title": "‘South Park’ Is “Changing Its Name” to ‘South America’ for Season 29 to Mock Trump",
        "url": "https://urgent.news/2026/09/08/south-park-is-changing-its-name-to-south-america-for-season-29-to",
        "published": "2026-09-08T19:19:49.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}