{
  "id": 6327657,
  "title": "iPhone Ultra last-minute report touts 'industry-leading' build quality — and a $2,199 starting price",
  "url": "https://urgent.news/2026/09/08/iphone-ultra-last-minute-report-touts-industry-leading-build-quality",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-08T20:32:18.000Z",
  "source": {
    "name": "Tom's Guide",
    "slug": "tom-s-guide",
    "url": "https://www.tomsguide.com/phones/iphones/iphone-ultra-last-minute-report-touts-industry-leading-build-quality-and-a-usd2-199-starting-price"
  },
  "original_language": "en",
  "account": "Apple's first event as CEO John Ternus unveiled the iPhone Ultra, a foldable device in development for a decade. The report from Bloomberg's Mark Gurman revealed a starting price of $2,100, potentially reaching up to $3,000 for high-end models. The Ultra boasts premium build quality with a titanium and aluminum hinge, and a new Corning glass cover for the display. Apple claims its industry-leading quality, with software optimization for the wide screen and tweaks to iOS. Development began in earnest in 2019 after Tim Cook's return from Asia, inspired by foldable phones from other companies. Cook reportedly pushed the project forward, moving from an initial clamshell design to the current book-style configuration. While a clamshell variant remains a possibility, the shift in focus was influenced by Cook's enthusiasm for the foldable iPhone.",
  "summary": "A new report reveals a potential price and some qualities about the upcoming iPhone Ultra",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "TechRadar",
        "title": "The iPhone Ultra is about to launch, but if this report is right, it might be almost impossible to buy — at least initially",
        "url": "https://urgent.news/2026/09/08/the-iphone-ultra-is-about-to-launch-but-if-this-report-is-right-it",
        "published": "2026-09-08T11:30:36.000Z"
      },
      {
        "outlet": "Tom's Guide",
        "title": "Apple Watch Ultra 4 — last-minute leaks and all the latest news",
        "url": "https://urgent.news/2026/09/08/apple-watch-ultra-4-last-minute-leaks-and-all-the-latest-news",
        "published": "2026-09-08T13:31:49.000Z"
      },
      {
        "outlet": "MacRumors",
        "title": "Apple Event Tomorrow: iPhone 18 Pro and iPhone Ultra Cheat Sheet",
        "url": "https://urgent.news/2026/09/08/apple-event-tomorrow-iphone-18-pro-and-iphone-ultra-cheat-sheet",
        "published": "2026-09-08T17:24:56.000Z"
      },
      {
        "outlet": "9to5Mac",
        "title": "iPhone Ultra is coming, here’s what the final rumors say",
        "url": "https://urgent.news/2026/09/09/iphone-ultra-is-coming-heres-what-the-final-rumors-say",
        "published": "2026-09-09T02:15:37.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}