{
  "id": 6321840,
  "title": "Apple Likely to Announce Beats 360 This Month",
  "url": "https://urgent.news/2026/09/08/apple-likely-to-announce-beats-360-this-month",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-08T19:48:37.000Z",
  "source": {
    "name": "MacRumors",
    "slug": "macrumors",
    "url": "https://www.macrumors.com/2026/09/08/apple-beats-360-coming-soon/"
  },
  "original_language": "en",
  "account": "Apple's upcoming Beats 360 headphones have been making waves in the tech world, with a recent firmware update signaling an imminent launch. The update for the upcoming Beats 360 headphones suggests a possible announcement in September. Leaked across regulatory databases and retail listings for months, the Beats 360 have caught the attention of sports stars like Lamine Yamal and Antonee Robinson. The headphones, which first appeared on Amazon and other reseller websites, are available in four colors and feature interchangeable Performance Knit and UltraPlush ear cushions. Notably, the Beats 360 boast an IPX4 water and sweat resistance rating, and all-day battery life. The headphones are said to deliver up to 1.75× more noise cancellation than the 2023 Beats Studio Pro, and will support hands-free Siri activation. While a price has not been confirmed, the Beats 360 are expected to retail for around $299.99, slightly less than the $349.99 price tag of the Beats Studio Pro. With leaks across multiple sources, an announcement of the Beats 360 this month appears highly likely.",
  "summary": "Apple today released a firmware update (4A203) for its upcoming Beats 360 headphones , suggesting that a launch is approaching. With the firmware now available, it seems likely that Apple will announce the Beats 360 at some point in September. Beats 360 have already leaked across multiple regulatory databases and retail listings over the past several months, and soccer stars like Lamine Yamal and…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}