{
  "id": 631989,
  "title": "From near closure to ‘hidden gem’: Daughter revives father’s shoe store in London with TikTok; here's how",
  "url": "https://urgent.news/2026/08/12/from-near-closure-to-hidden-gem-daughter-revives-fathers-shoe-store",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-12T04:07:23.000Z",
  "source": {
    "name": "Live Mint",
    "slug": "live-mint",
    "url": "https://www.livemint.com/news/trends/from-near-closure-to-hidden-gem-daughter-revives-father-s-shoe-store-in-london-with-tiktok-heres-how-11786506853752.html"
  },
  "original_language": "en",
  "account": "For 34 years, Rachid Lazraq operated a shoe store in Shoreditch, London's East End. The family business faced challenges, with the shop on the brink of closure. Zineb Lazraq, Rachid's daughter, turned to social media for a solution. Observing her father's old-fashioned shoes, she posted TikTok videos highlighting their potential. The videos went viral, drawing in a younger demographic. As a result, the store, Rich Collection Italia, saw a surge in customers and business. Despite the unexpected success, the team continues to adapt, with Zineb learning retail skills on the job.",
  "summary": "TikTok helped a father-daughter duo to save Rich Collection Italia, their shoe store located in East London, which was about to shut its door. The 25-year-old revealed how internet helped her.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}