{
  "id": 6318675,
  "title": "Report: Apple Watch shipments rise 14% in Q2 as overall market drops",
  "url": "https://urgent.news/2026/09/08/report-apple-watch-shipments-rise-14-in-q2-as-overall-market-drops",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-08T19:39:43.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/09/08/report-apple-watch-shipments-rise-14-in-q2-as-overall-market-drops/"
  },
  "original_language": "en",
  "account": "A new report from Counterpoint Research reveals that Apple Watch shipments increased by 14% year-over-year in Q2 2026, despite a 4% global decline in smartwatch shipments. Apple maintained second place in the market, with a 20.1% share, behind Huawei, which saw a 1% year-over-year growth and held a 21.8% share. The top five brands were Huawei, Apple, Imoo, Xiaomi, and Garmin. Imoo held a 7.8% share, despite a 3% drop in shipments, while Xiaomi had a 6.1% share but experienced a 38% decline. Garmin had a 5.6% share, with shipments growing by 11%. Other brands accounted for 38.5% of shipments, with an 8% year-over-year decline. Counterpoint Research's Principal Analyst, Anshika Jain, noted that Apple's growth was driven by the adoption of its refreshed late-2025 lineup, and Apple Watch Series 11 and Watch SE 3 together accounted for over 80% of Apple's global shipments in Q2 2026. China was the primary driver of Huawei's growth, accounting for approximately 80% of its shipments.",
  "summary": "A new Counterpoint Research report shows Apple, Garmin, and Huawei bucking a market-wide decline in smartwatch shipments in Q2 2026, with Huawei reaching a record share of global shipments. Here are the details. more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "9to5Mac",
        "title": "TrendForce: Apple produced 52 million iPhones in Q2 as global smartphone market declined",
        "url": "https://urgent.news/2026/09/08/trendforce-apple-produced-52-million-iphones-in-q2-as-global",
        "published": "2026-09-08T20:39:34.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}