{
  "id": 6309944,
  "title": "SA exploring more opportunities in its creative economy",
  "url": "https://urgent.news/2026/09/08/sa-exploring-more-opportunities-in-its-creative-economy",
  "topic": "world",
  "section": "World",
  "published": "2026-09-08T18:12:52.000Z",
  "source": {
    "name": "SABC News",
    "slug": "sabc-news",
    "url": "https://www.sabcnews.com/sabcnews/sa-looks-to-unlock-more-opportunities-in-its-creative-economy/"
  },
  "original_language": "en",
  "account": "South Africa is actively seeking to expand opportunities within its creative economy, as the nation deals with unemployment, especially among the youth. WIPO Director-General Daren Tang is currently in the country to explore how intellectual property can foster innovation, employment, and economic growth. According to Tang, \"The creative economy in South Africa provides employment to about a million people and it’s about 4% of GDP. And increasingly when you talk about the creative economy, we’re also talking about the digital economy, because creatives are using digital technologies to create and consume content.\"\n\nAs artificial intelligence rapidly reshapes the creation and distribution of creative content, questions surrounding copyright and intellectual property are becoming more pressing. Tang emphasizes that WIPO views AI and intellectual property not as a hindrance, but as a chance. He explains that WIPO's collaboration with member states, including South Africa, focuses on \"how do we help ensure that AI can support the next wave, the next generation of human creators, but not to replace them.\"",
  "summary": "Tang says WIPO sees AI and IP not as a challenge but rather as an opportunity.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}