{
  "id": 6284353,
  "title": "Brands Briefing: Instagram DMs are proving to be a gold mine for product development",
  "url": "https://urgent.news/2026/09/08/brands-briefing-instagram-dms-are-proving-to-be-a-gold-mine-for",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-08T14:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/marketing/brands-briefing-instagram-dms-are-proving-to-be-a-gold-mine-for-product-development/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Made In, Plainspeak and Springrose are among the brands turning to Instagram DMs to collect feedback, talk with shoppers and source ideas for new products at a time in which digital marketing costs continue to skyrocket.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}