{
  "id": 6281423,
  "title": "Liverpool announce five-year sponsorship deal with Turkish Airlines",
  "url": "https://urgent.news/2026/09/08/liverpool-announce-five-year-sponsorship-deal-with-turkish-airlines-6281423",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-08T11:56:49.000Z",
  "source": {
    "name": "Business Recorder",
    "slug": "business-recorder",
    "url": "https://www.brecorder.com/news/40438481/liverpool-announce-five-year-sponsorship-deal-with-turkish-airlines"
  },
  "original_language": "en",
  "account": "Liverpool has secured a five-year sponsorship deal with Turkish Airlines, effective June 1, 2027. This marks the first change in the club's primary shirt sponsor since 2010, ending a 17-year partnership with Standard Chartered. The agreement is reportedly worth over £300 million ($405.78 million), placing it among the most lucrative in the Premier League. While exact figures have not been disclosed, it is likely to match Manchester United's shirt sponsorship deal with Qualcomm, signed in August 2024. Standard Chartered will retain an affiliated status with Liverpool as a Global Partner. Turkish Airlines will assume the primary position in the club's branding on the front of the shirt. Liverpool's chief commercial officer Ben Latty expressed excitement about the partnership, highlighting Turkish Airlines' global recognition and extensive international network. The deal comes as Turkish Airlines continues to expand its sponsorship portfolio within football, being the official partner of the Champions League and the main sponsor of Turkey's national team.",
  "summary": "Liverpool have agreed a five-year deal for Turkish Airlines to become their main club partner from June 1, 2027, which means the first change in the Anfield side’s leading shirt sponsor since 2010, ending a 17-year run for Standard Chartered. The deal announced on Tuesday will be worth in excess of £300 million ($405.78 million) according to media reports, which would place it among the most…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}