{
  "id": 6274533,
  "title": "The DSLR definitely isn’t dead – just ask Canon, who still makes LOTS of them",
  "url": "https://urgent.news/2026/09/08/the-dslr-definitely-isnt-dead-just-ask-canon-who-still-makes-lots-of",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-08T11:08:30.000Z",
  "source": {
    "name": "Amateur Photographer",
    "slug": "amateur-photographer",
    "url": "https://amateurphotographer.com/latest/photo-news/the-dslr-definitely-isnt-dead-just-ask-canon-who-still-makes-lots-of-them/"
  },
  "original_language": "en",
  "account": "Despite the shifting fortunes of major camera manufacturers, Canon continues to thrive in the DSLR market sector. Canon's market share has grown, and they have increased their production of DSLRs, with sales rising from 3.53 million to 4.5 million units in the past year. Canon is also planning to boost its compact camera production by 50%. However, Canon still produces a significant number of DSLRs, with an estimated 580,000 units produced last year, which is nearly 10 times more than its nearest competitor Nikon and 58 times more than Pentax. This is surprising considering their most recent flagship DSLR release was in 2020, and they are heavily pushing their mirrorless 'R' range. In 2024, Canon's estimated DSLR production was even higher, at 790,000 units, indicating a 30% year-on-year decline, which aligns with industry reports suggesting a similar decline in DSLR shipments. Canon's current DSLR lineup includes the EOS 2000D, EOS 5D Mark IV, and the flagship EOS-1D X Mark III. The company attributes their recent success not to the high volume of DSLRs produced but to the introduction of the EOS R6 Mark III, the 'video first' EOS R6 V, and increased demand for memory. These factors have boosted Canon's operating profit by 35.2% to 159.2 billion yen. According to market data from Japan's Techno Systems Research, Canon is projected to have a 38.8% market share in compact digital cameras and 42.7% in interchangeable lens cameras in 2025. Canon's executive vice president, Tsuyoshi 'Go' Tokura, believes that achieving a 50% market share will be possible through enhancing video-recording capabilities.",
  "summary": "Canon continues to produce a lot of DSLRs, even though it's focused on the mirrorless ‘R’ range – and hasn’t announced a new DSLR in years The post The DSLR definitely isn’t dead – just ask Canon, who still makes LOTS of them appeared first on Amateur Photographer .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}