{
  "id": 6258816,
  "title": "K-beauty emerges as new gateway to Korean culture in Japan",
  "url": "https://urgent.news/2026/09/08/k-beauty-emerges-as-new-gateway-to-korean-culture-in-japan-6258816",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-08T09:27:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/southkorea/20260908/k-beauty-emerges-as-new-gateway-to-korean-culture-in-japan"
  },
  "original_language": "en",
  "account": "K-beauty has become a new gateway for Japanese people to experience Korean culture, according to Missha Japan CEO Kang In-gyu. He made this observation at the Global K Zone event at the Korean Cultural Center in Tokyo. Kang highlighted the dramatic shift in the status of Korean cosmetics in Japan over the past two decades. When the company entered the Japanese market in 2006, Korean cosmetics were seen as budget-friendly alternatives to Japanese brands. However, today, Korean cosmetics have become a symbol of Korean culture. In the past, Japanese consumers would often encounter K-beauty during their visits to Korea. With the rise in opportunities to watch Korean films and television dramas, they started paying attention to the beauty products showcased on screen. Positive word of mouth about products with high-quality ingredients further fueled their popularity, making K-beauty a mainstream force in Japan's cosmetics market. As perceptions of K-beauty have evolved, cosmetics are emerging as a new avenue for experiencing Korean culture in Japan.",
  "summary": "“K-beauty has become a new gateway for people in Japan to experience Korean culture.” Missha Japan CEO Kang In-gyu, who has been in the cosmetics business in Japan for more than 20 years, made the remark at the Global K Zone event held Monday at the Korean Cultural Center in Shinjuku, Tokyo. “The status of Korean cosmetics in Japan has changed tremendously over the past 20 years,” Kang said. When…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 8,
    "also_reported_by": [
      {
        "outlet": "Yonhap News",
        "title": "Pro-Pyongyang group in Japan calls cheering for N. Korean athletes 'patriotic' mission ahead of Asian Games",
        "url": "https://urgent.news/2026/09/08/pro-pyongyang-group-in-japan-calls-cheering-for-n-korean-athletes-6251795",
        "published": "2026-09-08T06:12:48.000Z"
      },
      {
        "outlet": "Nippon.com News",
        "title": "Japan to Allow N. Korean Athletes to Enter for Asian Games",
        "url": "https://urgent.news/2026/09/08/japan-to-allow-n-korean-athletes-to-enter-for-asian-games",
        "published": "2026-09-08T07:00:18.000Z"
      },
      {
        "outlet": "The Korea Times",
        "title": "Pro-Pyongyang group in Japan calls cheering for N. Korean athletes 'patriotic' mission ahead of Asian Games",
        "url": "https://urgent.news/2026/09/08/pro-pyongyang-group-in-japan-calls-cheering-for-n-korean-athletes",
        "published": "2026-09-08T07:27:02.000Z"
      },
      {
        "outlet": "New Straits Times",
        "title": "Wushu star Cheong Min earns Asian Games flagbearer honour",
        "url": "https://urgent.news/2026/09/08/wushu-star-cheong-min-earns-asian-games-flagbearer-honour",
        "published": "2026-09-08T10:20:17.000Z"
      },
      {
        "outlet": "Malay Mail",
        "title": "Malaysia target six golds, 33 medals at Aichi-Nagoya 2026 Asian Games",
        "url": "https://urgent.news/2026/09/08/malaysia-target-six-golds-33-medals-at-aichi-nagoya-2026-asian-games",
        "published": "2026-09-08T10:26:16.000Z"
      },
      {
        "outlet": "The Mainichi",
        "title": "N. Korean athletes arrive in Beijing en route to Asian Games in Japan",
        "url": "https://urgent.news/2026/09/08/n-korean-athletes-arrive-in-beijing-en-route-to-asian-games-in-japan",
        "published": "2026-09-08T11:30:05.000Z"
      },
      {
        "outlet": "The Indian Express",
        "title": "Asian Games: Indian cricket teams to stay in designated hotels, BCCI satisfied with prep",
        "url": "https://urgent.news/2026/09/08/asian-games-indian-cricket-teams-to-stay-in-designated-hotels-bcci",
        "published": "2026-09-08T17:02:25.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}