{
  "id": 6256914,
  "title": "K-beauty emerges as new gateway to Korean culture in Japan",
  "url": "https://urgent.news/2026/09/08/k-beauty-emerges-as-new-gateway-to-korean-culture-in-japan",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-08T09:02:04.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/southkorea/20260908/k-beauty-emerges-as-new-gateway-to-korean-culture-in-japan"
  },
  "original_language": "en",
  "account": "K-beauty, the trend of Korean skincare and makeup products, is becoming a way for Japanese people to explore Korean culture, according to Missha Japan CEO Kang In-gyu. Speaking at the Global K Zone event in Tokyo's Korean Cultural Center, Kang noted that the role of Korean cosmetics in Japan has shifted dramatically over the past two decades. When Missha entered the Japanese market in 2006, these products were seen as budget-friendly options compared to Japanese brands. Nowadays, they are recognized as emblematic of Korean culture. Initially, Japanese consumers often encountered K-beauty during visits to Korea. The growth of Korean films and television series has increased awareness of these beauty products, featured prominently on screen. Positive word-of-mouth about high-quality ingredients has further propelled K-beauty's popularity, making it a mainstream force in Japan's cosmetics market. As attitudes towards K-beauty have evolved, cosmetics have emerged as a novel avenue for experiencing Korean culture in Japan.",
  "summary": "“K-beauty has become a new gateway for people in Japan to experience Korean culture.” Missha Japan CEO Kang In-gyu, who has been in the cosmetics business in Japan for more than 20 years, made the remark at the Global K Zone event held Monday at the Korean Cultural Center in Shinjuku, Tokyo. “The status of Korean cosmetics in Japan has changed tremendously over the past 20 years,” Kang said. When…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 7,
    "also_reported_by": [
      {
        "outlet": "Yonhap News",
        "title": "Pro-Pyongyang group in Japan calls cheering for N. Korean athletes 'patriotic' mission ahead of Asian Games",
        "url": "https://urgent.news/2026/09/08/pro-pyongyang-group-in-japan-calls-cheering-for-n-korean-athletes-6251795",
        "published": "2026-09-08T06:12:48.000Z"
      },
      {
        "outlet": "Nippon.com News",
        "title": "Japan to Allow N. Korean Athletes to Enter for Asian Games",
        "url": "https://urgent.news/2026/09/08/japan-to-allow-n-korean-athletes-to-enter-for-asian-games",
        "published": "2026-09-08T07:00:18.000Z"
      },
      {
        "outlet": "The Korea Times",
        "title": "Pro-Pyongyang group in Japan calls cheering for N. Korean athletes 'patriotic' mission ahead of Asian Games",
        "url": "https://urgent.news/2026/09/08/pro-pyongyang-group-in-japan-calls-cheering-for-n-korean-athletes",
        "published": "2026-09-08T07:27:02.000Z"
      },
      {
        "outlet": "New Straits Times",
        "title": "Wushu star Cheong Min earns Asian Games flagbearer honour",
        "url": "https://urgent.news/2026/09/08/wushu-star-cheong-min-earns-asian-games-flagbearer-honour",
        "published": "2026-09-08T10:20:17.000Z"
      },
      {
        "outlet": "Malay Mail",
        "title": "Malaysia target six golds, 33 medals at Aichi-Nagoya 2026 Asian Games",
        "url": "https://urgent.news/2026/09/08/malaysia-target-six-golds-33-medals-at-aichi-nagoya-2026-asian-games",
        "published": "2026-09-08T10:26:16.000Z"
      },
      {
        "outlet": "The Mainichi",
        "title": "N. Korean athletes arrive in Beijing en route to Asian Games in Japan",
        "url": "https://urgent.news/2026/09/08/n-korean-athletes-arrive-in-beijing-en-route-to-asian-games-in-japan",
        "published": "2026-09-08T11:30:05.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}