{
  "id": 6255190,
  "title": "Apple “Surprise and Shine” LIVE — iPhone Ultra, iPhone 18 Pro Max, Apple Watch Series 12, and all the latest news",
  "url": "https://urgent.news/2026/09/08/apple-surprise-and-shine-live-iphone-ultra-iphone-18-pro-max-apple",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-08T08:05:57.000Z",
  "source": {
    "name": "Tom's Guide",
    "slug": "tom-s-guide",
    "url": "https://www.tomsguide.com/phones/live/apple-surprise-and-shine-live-iphone-ultra-iphone-18-pro-max-apple-watch-series-12-and-all-the-latest-news"
  },
  "original_language": "en",
  "account": "Apple's highly anticipated \"Surprise and Shine\" event is set to take place on September 9, 2026, and the tech world is buzzing with excitement over the potential announcements. Apple may unveil its long-awaited entry into the foldable market with the debut of the ultra-premium iPhone Ultra, a notebook-style foldable device. The event is expected to showcase other groundbreaking products like the iPhone 18 Pro Max, the refined Apple Watch Series 12, and possibly even a smart-home command center called HomePad. The iPhone Ultra, Apple's first foldable, is rumored to feature a 7.8-inch inner display, Touch ID integration, and a premium price tag of up to $2,500. The iPhone 18 Pro and Pro Max are expected to come with powerful 2nm A20 Pro chips, smaller Dynamic Island cutouts, larger batteries, and exclusive camera enhancements. Apple Watch Series 12 is rumored to introduce new health-tracking capabilities, display size revisions, and refined internal hardware.",
  "summary": "Apple's September 12 fall hardware event is set to be a huge launch event for rumored devices like the iPhone Ultra, iPhone 18 Pro Max, and more.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Tom's Guide",
        "title": "Zelda 40th Anniversary Direct LIVE — last minute news, rumors and how to watch",
        "url": "https://urgent.news/2026/09/08/zelda-40th-anniversary-direct-live-last-minute-news-rumors-and-how-to",
        "published": "2026-09-08T10:46:55.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}