{
  "id": 6251322,
  "title": "Lars von Lackum: „Eine Mietwohnung ist nie nur Vermögensgegenstand“",
  "url": "https://urgent.news/2026/09/08/lars-von-lackum-eine-mietwohnung-ist-nie-nur-vermogensgegenstand",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-08T07:35:00.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/finanzen/immobilien/immobilien-wer-einmal-guenstig-wohnt-bleibt/100250347.html"
  },
  "original_language": "de",
  "account": "Lars von Lackum, a native of Duisburg, has been leading the second-largest German real estate group, LEG Immobilien, since 2019. LEG Immobilien owns over 170,000 apartments, primarily in North Rhine-Westphalia. Prior to joining LEG, von Lackum worked in the insurance industry, managing Ergo's international liability business as a Chartered Accountant and Business Administration graduate. Asked about the biggest untapped potential in the real estate sector currently, von Lackum emphasizes the importance of the existing stock, both for decarbonization and the utilization of existing dwellings. He also criticizes the current regulation, which keeps rents for existing apartments artificially low while significantly higher for newly rented ones. This disparity is so vast that moving has become increasingly unaffordable for many people. Those who move in initially often find their homes no longer suitable, while newcomers struggle to find appropriate accommodation. The situation creates a vicious circle where people who can afford it remain in their homes, and prospective tenants cannot find suitable options. Meanwhile, developers are reluctant to build new apartments at the current rental rates. This creates a significant challenge in the market.\n\nReflecting on his personal journey in the real estate market, von Lackum recalls his experiences accompanying his father, the then CEO of TLG Immobilien, through the dilapidated housing stock of former East Germany. These impressions left a lasting impression on him, forming his belief that a rental apartment is not merely an asset but a home, a crucial identity marker, and a vital anchor of stability for individuals. When asked about the most exciting recent project, von Lackum cites artificial intelligence (AI) as the most promising lever in the economy. Currently, LEG Immobilien employs AI to manage business cost reconciliation paperwork, speeding up the process and reducing errors. However, von Lackum stresses that AI should support decision-making, not replace it. The next crucial step is scaling these applications to other processes, enabling faster, more efficient, and better service for customers.",
  "summary": "Der Chef des Immobilienkonzerns LEG erklärt, warum ihn der Besuch von verfallenen ostdeutschen Wohnungsbeständen geprägt hat und warum der Mietmarkt derzeit in einem Teufelskreis steckt.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Handelsblatt",
        "title": "Lars von Lackum: „Eine Mietwohnung ist nie nur Vermögensgegenstand“",
        "url": "https://urgent.news/2026/09/07/lars-von-lackum-eine-mietwohnung-ist-nie-nur-vermogensgegenstand",
        "published": "2026-09-07T05:27:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}