{
  "id": 6244373,
  "title": "Martin Sorrell says AI adoption lags behind hype as companies experiment, not transform",
  "url": "https://urgent.news/2026/09/08/martin-sorrell-says-ai-adoption-lags-behind-hype-as-companies-6244373",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-08T06:12:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20260908/martin-sorrell-says-ai-adoption-lags-behind-hype-as-companies-experiment-not-transform"
  },
  "original_language": "en",
  "account": "Advertising industry veteran Martin Sorrell, executive chairman of S4 Capital and former CEO of WPP, has commented on the slow pace of artificial intelligence adoption among companies. Sorrell noted that despite a surge in AI investment, businesses are primarily engaged in experimentation rather than transformative changes. He attributed this lack of widespread adoption to a dearth of economic pressure pushing companies to overhaul their operations.\n\nSorrell pointed out that companies are hesitant to fundamentally alter their processes, even when these processes are already functioning well. He attributed this reluctance to a reluctance to undertake significant change, a sentiment encapsulated in his observation that \"people only change when there is an existential threat.\" According to Sorrell, businesses are not voluntarily altering their ways at the scale the market might suggest.\n\nWhile significant investment in AI infrastructure has been made, Sorrell emphasized that this spending does not equate to a fundamental shift in corporate operations. He further stressed that most firms are still focused on AI experimentation rather than committing to large-scale transformations. Sorrell's view is that a substantial implementation transformation will only occur once economic pressures compel companies to make such changes.",
  "summary": "Against a backdrop of soaring investment in artificial intelligence (AI), companies are still largely experimenting with the technology rather than overhauling their businesses, advertising veteran Martin Sorrell said, as a lack of economic pressure slows the shift toward widespread adoption. Sorrell, executive chairman of S4 Capital and former CEO of WPP, said companies have been slower to adopt…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Martin Sorrell says AI adoption lags behind hype as companies experiment, not transform",
        "url": "https://urgent.news/2026/09/08/martin-sorrell-says-ai-adoption-lags-behind-hype-as-companies",
        "published": "2026-09-08T06:02:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}