{
  "id": 6233403,
  "title": "Australia targets social media algorithms with new user-choice rules",
  "url": "https://urgent.news/2026/09/08/australia-targets-social-media-algorithms-with-new-user-choice-rules",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-08T04:19:04.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/stock-market-news/australia-targets-social-media-algorithms-with-new-userchoice-rules-4890784"
  },
  "original_language": "en",
  "account": "Sydney, September 8 - Australia's center-left Labor government has proposed new user-choice rules for social media algorithms, aiming to enhance online safety and responsibility. The initiative, dubbed \"My Feed, My Way,\" would grant social media users the option to select their default feed content, either opting into personalized algorithmically recommended content or choosing to see posts only from friends and creators they follow. Prime Minister Anthony Albanese endorsed the measure, stating it offers users choice and holds big tech firms accountable for inaction if they fail to comply with their laws. Meta Platforms, Google's Alphabet, and other major players have not yet commented on the draft legislation. Australia aligns with the European Union's Digital Services Act, which has since 2024 mandated platforms to offer users the option to switch off profiling. However, the rollout faced challenges, with regulators criticizing the lack of simplicity in the opt-out process. The \"My Feed, My Way\" program also obliges digital platforms to document the steps they take to mitigate risks of harm to Australian users and ensure those measures remain effective over time. Non-compliance could result in penalties of up to A$109.2 million ($79 million). While free speech advocates expressed concerns about potential censorship, the government emphasized that the objective is to grant people control over their online experience. The legislation is expected to be introduced to Parliament this year, with eSafety responsible for compliance and enforcement.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}