{
  "id": 6226301,
  "title": "How 11 retail media networks are trying to differentiate themselves to advertisers",
  "url": "https://urgent.news/2026/09/08/how-11-retail-media-networks-are-trying-to-differentiate-themselves",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-08T04:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/marketing/how-11-retail-media-networks-are-trying-to-differentiate-themselves-to-advertisers/"
  },
  "original_language": "en",
  "account": "In a recent retail and commerce media upfront held in New York City, 11 retail media networks showcased their unique strategies to attract advertisers. The event, organized by advertising business Ascendant Network, featured presentations from various retailers, financial institutions, and e-commerce platforms, ranging from The Home Depot to Albertsons and PayPal. Among the attendees were several notable companies, including Ahold Delhaize USA’s AD Retail Media, Dollar General Media Network, Sallie Mae’s Backpack Media, and Ace Hardware’s RedVest Media.\n\nThe competition among these networks has intensified as they strive to stand out and secure ad dollars in an increasingly crowded market. Each network presented its distinct approach to differentiate itself from the rest, aiming to capture the attention of both ad agencies and brand marketers. Modern Retail, a prominent name in the retail media landscape, attended the majority of the presentations, providing valuable insights into the innovative tactics employed by these retail media networks.\n\nBy exploring the strategies employed by these 11 networks, industry professionals gained a better understanding of how each company is carving out its niche in the retail media space. This knowledge is crucial for advertisers seeking to partner with the most effective and creative network to reach their target audience. As the retail media landscape continues to evolve, it will be interesting to see how these networks further differentiate themselves and attract advertisers in the years to come.",
  "summary": "After the launch of many different retail media networks over the past few years, all these new divisions of various consumer-facing companies are now fighting for ad dollars. That brought many of them to New York City last week. Modern Retail attended the majority of the presentations, gathering how each worked to differentiate itself from the crowd.",
  "key_points": [
    "11 retail media networks showcased unique strategies at New York City upfront.",
    "Networks aim to differentiate themselves to attract advertisers.",
    "Attendees included Ahold Delhaize USA, Dollar General Media, and RedVest Media."
  ],
  "editors_take": "Retail media networks are intensifying their efforts to stand out and secure ad dollars by showcasing unique strategies, a development that gives advertisers more options to reach their target audience.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}