{
  "id": 6150624,
  "title": "How Nift Turns A Gift Into New Customers For One Brand And Loyalty For Another",
  "url": "https://urgent.news/2026/09/07/how-nift-turns-a-gift-into-new-customers-for-one-brand-and-loyalty",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-07T15:12:53.000Z",
  "source": {
    "name": "Forbes",
    "slug": "forbes",
    "url": "https://www.forbes.com/sites/pamdanziger/2026/09/07/how-nift-turns-a-gift-into-new-customers-for-one-brand-and-loyalty-for-another/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Retailers routinely overspend on acquisition while underfunding loyalty. Nift flips the script by turning one brand’s acquisition budget into another’s loyalty engine.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}