{
  "id": 6149950,
  "title": "Sport needs attention to survive, but can it survive the attention economy?",
  "url": "https://urgent.news/2026/09/07/sport-needs-attention-to-survive-but-can-it-survive-the-attention",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-07T15:07:59.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/sports/football/top-stories/offside-sport-needs-attention-to-survive-but-can-it-survive-the-attention-economy/articleshow/133886924.cms"
  },
  "original_language": "en",
  "account": null,
  "summary": "Without attention, sport cannot grow, sell television rights, attract sponsors, pay athletes or find the next generation of fans. But with the wrong kind of attention, it scares away folks who have spent decades following it.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}