{
  "id": 6133728,
  "title": "Reports describe two ways for Apple to make more money; only one is good",
  "url": "https://urgent.news/2026/09/07/reports-describe-two-ways-for-apple-to-make-more-money-only-one-is",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-07T11:43:38.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/09/07/reports-describe-two-ways-for-apple-to-make-more-money-only-one-is-good/"
  },
  "original_language": "en",
  "account": "Two reports have surfaced suggesting potential avenues for Apple to increase its revenue. While both proposals exist, only one is deemed favorable. The first report, according to Bloomberg, indicates that Apple may be developing a home security and monitoring service that integrates with its HomeKit ecosystem. This service would utilize AI-powered cameras and devices, similar to the HomeKit Secure Video feature. The second report suggests that Apple is exploring ways to enhance its App Store revenue streams, with Eddy Cue and services chief focusing on increasing margins and generating additional recurring income from the platform. However, the second approach is deemed a misguided endeavor. Apple's dominance in the app marketplace has faced scrutiny from regulators worldwide, as developers are compelled to adhere to Apple's terms when distributing apps on the platform. This lack of choice could lead to antitrust concerns in various countries. Furthermore, attempting to extract even more revenue from the App Store may exacerbate existing tensions with developers and regulators. In contrast, Phil Schiller appears to favor the creation of innovative, consumer-friendly services. An optional home security monitoring service, powered by Apple's AI capabilities and integrated within the HomeKit framework, could potentially offer significant benefits. Privacy-conscious users would appreciate the enhanced security and data protection measures, while the seamless integration of hardware and services within the HomeKit environment would streamline the user experience. By focusing on creating valuable, user-friendly services, Apple can maximize its profitability while maintaining customer satisfaction, developer trust, and regulatory compliance.",
  "summary": "There were two reports in the last few days indicating different routes for Apple to make more money by boosting Services revenue. In my view, it should absolutely do the first of these, but not the second – and it appears Phil Schiller may agree … more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}