{
  "id": 6127227,
  "title": "A $2,000 iPhone is coming soon as Apple aims for high-end buyers",
  "url": "https://urgent.news/2026/09/07/a-2-000-iphone-is-coming-soon-as-apple-aims-for-high-end-buyers",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-07T11:00:00.000Z",
  "source": {
    "name": "MarketWatch Top",
    "slug": "marketwatch-top",
    "url": "https://www.marketwatch.com/story/a-2-000-iphone-is-coming-soon-as-apple-aims-for-high-end-buyers-248350a9?mod=mw_rss_topstories"
  },
  "original_language": "en",
  "account": null,
  "summary": "Apple is set to launch its first foldable iPhone, dubbed the iPhone Ultra, with a starting price near $2,000, according to MarketWatch. The device is expected to be unveiled at Apple's launch event on September 9.\n\nThe iPhone Ultra is said to feature a foldable plastic screen, similar to other foldable phones on the market, which can be prone to scratches and excess glare, as reported by Android Authority. A mock-up of the device, shown by Canadian YouTube channel Unbox Therapy, suggests that it will have a book-style folding design with a smaller display on the outside and a larger screen that becomes visible when the phone is opened, according to the Times of India.\n\nThe new iPhone models, including the iPhone 18 and 18 Pro, are also expected to be launched at the event. According to Tom's Guide, the iPhone 18 Pro and 18 Pro Max will be powered by Apple's A20 Pro chip, which is expected to deliver substantial gains in throughput and thermal efficiency.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "The Indian Express",
        "title": "Apple’s first foldable iPhone could debut this week: What we know so far",
        "url": "https://urgent.news/2026/09/07/apples-first-foldable-iphone-could-debut-this-week-what-we-know-so-far",
        "published": "2026-09-07T03:11:03.000Z"
      },
      {
        "outlet": "MarketWatch",
        "title": "A $2,000 iPhone is coming soon as Apple aims for high-end buyers",
        "url": "https://urgent.news/2026/09/07/a-2-000-iphone-is-coming-soon-as-apple-aims-for-high-end-buyers-6129424",
        "published": "2026-09-07T11:00:00.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "High prices and no base iPhone 18 could hurt Apple",
        "url": "https://urgent.news/2026/09/07/high-prices-and-no-base-iphone-18-could-hurt-apple",
        "published": "2026-09-07T15:46:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}