{
  "id": 612501,
  "title": "National CineMedia To Acquire Captivate For $275M, Expands From Movie Theater Ads To Offices & Apartment Buildings",
  "url": "https://urgent.news/2026/08/11/national-cinemedia-to-acquire-captivate-for-275m-expands-from-movie",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-11T23:26:10.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/08/national-cinemedia-acquiring-advertising-platform-captivate-1237031526/"
  },
  "original_language": "en",
  "account": null,
  "summary": "National CineMedia has agreed to buy Captivate Holdings, a leading operator of digital video elevator and lobby advertising in North America, from PE firm Generation Partners for $275 million. Combining NCM’s cinema advertising with Captivate’s footprint will make it a major player in premium video and digital out-of-home advertising with more than 48,000 screens across […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}