{
  "id": 6123084,
  "title": "Jordan legend Gentry Humphrey launches sneaker brand in Korea",
  "url": "https://urgent.news/2026/09/07/jordan-legend-gentry-humphrey-launches-sneaker-brand-in-korea",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-07T10:07:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/entertainment/20260907/jordan-legend-gentry-humphrey-launches-sneaker-brand-in-korea"
  },
  "original_language": "en",
  "account": "Gentry Humphrey, a veteran of the sneaker industry with over 30 years of experience, has launched his own footwear brand in South Korea. The Jordan legend chose Korea as the new stage for his work, crediting actor Kim Seung-soo for solidifying his decision. Humphrey, who led product strategy and design at Nike and Jordan Brand throughout his career, retired from Nike in 2021 and founded CODE by Gentry. Initially, the Korean market was not part of his plan, but meeting Kim Seung-soo helped him make up his mind.",
  "summary": "Gentry Humphrey has spent more than 30 years in the global sneaker industry, a run that puts him among the leading figures behind the Jordan Brand. He has now chosen Korea as the new stage for his work, and he credits actor Kim Seung-soo with solidifying his decision. Humphrey sat down with the Hankook Ilbo recently in Seongsu-dong in eastern Seoul's Seongdong District. He said it was his 30th…",
  "key_points": [
    "Gentry Humphrey launches sneaker brand CODE by Gentry in South Korea.",
    "Korean actor Kim Seung-soo influenced Humphrey's decision.",
    "Humphrey retired from Nike in 2021 to start his own brand."
  ],
  "editors_take": "Launching his brand in Korea marks a new chapter for Gentry Humphrey, who has shifted his focus from a high-profile career at Nike and Jordan Brand to building a personal label.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Jordan legend Gentry Humphrey launches sneaker brand in Korea",
        "url": "https://urgent.news/2026/09/07/jordan-legend-gentry-humphrey-launches-sneaker-brand-in-korea-6132286",
        "published": "2026-09-07T12:02:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}